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IQ Clarity, LLC Linkedin · Posted 23d ago

Brand Strategy Manager

Colombia

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Indexed description

Brand Strategy & Experience Manager

Position Overview

The Brand Strategy & Experience Manager is responsible for developing and executing brand positioning, messaging, and overall customer experience across digital, physical, and sales channels. This role blends strategic thinking with hands-on execution to ensure a consistent and compelling brand presence.

Key Responsibilities

  • Define and maintain brand positioning, voice, and messaging
  • Ensure consistency across all brand touchpoints, including digital platforms and sales materials
  • Partner with sales teams to support go-to-market strategies and create presentations and messaging
  • Develop and execute content strategies to drive brand awareness and engagement
  • Translate product offerings into clear, customer-focused narratives
  • Guide visual direction and ensure cohesive brand expression
  • Oversee website content and user experience
  • Support events, activations, and brand experiences
  • Manage and organize brand and product assets

Qualifications

  • 5+ years of experience in brand strategy, marketing, or related field
  • Strong storytelling and communication skills (written and visual)
  • Experience supporting sales and go-to-market initiatives
  • Proficiency in presentation tools (e.g., PowerPoint)
  • Ability to manage multiple projects and work cross-functionally
  • Self-starter with strong ownership and problem-solving skills

What We’re Looking For

  • A strategic thinker who can also execute day-to-day work
  • Strong collaborator who thrives in a fast-paced environment
  • Someone with a clear point of view on branding and storytelling
  • Resourceful and proactive with a hands-on approach

Job Type: Full-time

Location: On-site

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