Senior Data Scientist, CRM & Personalization

Realtor.com Senior Data Scientist, CRM & Personalization YesterdaySaved Hybrid Scottsdale, AZ, USA Senior level Senior levelBig Data • Real Estate • SoftwareDevelop CRM data science strategies for Seller and Owner audiences, including segmentation, targeting, personalization, customer journey analysis, campaign measurement, and funnel optimization. Build statistical and machine learning models, analyze consumer behavior, establish KPIs, and translate findings into actionable recommendations. Partner with Marketing, Data Engineering, IT, and product stakeholders to improve engagement, retention, lead generation, and revenue.Top Skills: BrazeCordialCrm Marketing AutomationMachine LearningPower BIPythonRSQLStatistical ModelingTableau