Advanced Analytics Manager, Commercial Analytics & Insights

Note:

• Hybrid role:- Required to be onsite 2-3 times/week

• We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.)

This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.

Key Responsibilities

• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.

• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.

• Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics

• Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.

• Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts

• Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance

• Translate analytical findings into clear, concise presentations for senior leaders.

• Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution

• Measure effectiveness of field force initiatives, sample strategy, and targeting lists.

• Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps

Qualifications

• Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.

• 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.

• Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting.

• Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics

• Experience working with large datasets and tools such as Python, R, or SQL.

• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.

• Ability to communicate complex findings clearly to non-technical audiences.

• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.

• Experience with IQVIA, Symphony or other healthcare datasets.