PPC Expert | Senior

If you’re a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet—tools that put privacy, security, and control back in people’s hands.

Your impact? Helping millions take back control of their online security, privacy, and data.

Main Responsibilities

• Autonomous planning and forecasting of PPC activities within and beyond the responsibility area.
• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily.
• Formulate hypotheses, run rigorous A/B tests, and analyze performance data.
• Work alongside copywriters, designers, and product teams to align ad creatives and landing page experiences with acquisition goals.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all team.
• Daily performance monitoring via platform interface, GA and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

• Advanced knowledge of ad platforms: Google ads, Bing (5+ years proven experience).
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Excelent knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale (+$5mln. Yearly spends) and complex campaigns is a must.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

• Sharpen your edge: training, mentorship, and room to grow — always.
• Take the time you need: extra vacation days, sick days, and time off when life calls.
• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.
• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.
• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.
• Pack your bags for workation: experience our company-wide trip abroad to the fullest.
• Work from anywhere: work from wherever keeps you in the zone.
• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.
• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.
• Join the party: team building and company events people talk about for months.
• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].