Revenue Growth Management & Data Analytics Specialist - Senior Specialist

What is the Main Aim of This Position?

Sales, Trade Marketing & Marketing Strategy function aims to maximize ETİ’s revenue through insightful analysis and actionable recommendations. The team works to ensure the right product, at the right price, in the right market, supported by the optimal product mix. With a strong focus on efficiency and profitability, the role contributes to sustainable business growth and informed commercial decision-making.

What Do Expect from You?

• Lead strategic pricing analyses and evaluate the effectiveness of pricing strategies through category and competitive benchmarking.
• Analyze sales channel dynamics, market trends, and competitive landscapes; provide recommendations on optimal product assortment, pack size, pricing, and go-to-market strategies.
• Conduct profitability, ROI, and price elasticity analyses to identify growth opportunities and improve commercial performance.
• Analyze channel, customer, and SKU profitability and sales mix; develop recommendations to optimize portfolio performance and profitability.
• Evaluate the effectiveness of trade marketing investments, retailer and distributor expenditures, and recommend actions to enhance return on investment.
• Generate actionable insights by analyzing internal and external data sources, including market share, revenue, volume, distribution, availability, consumer off-take, promotional investments, shelf share, display share, and other key commercial KPIs.
• Lead the digitalization and visualization of commercial data through Power BI, ensuring accurate, reliable, and user-centric dashboards and reporting solutions.
• Support category strategies by integrating and maintaining planogram data and related systems, while driving the digital transformation of category management processes.
• Collaborate cross-functionally to ensure compliance with quality, food safety, occupational health and safety, information security, environmental, energy management, and other regulatory requirements relevant to the role.

Why You?

• Bachelor's degree in related field.
• At least 3 years of experience in FMCG.
• Experience in Revenue Growth Management (RGM), pricing, profitability, or commercial analytics.
• Strong analytical skills with the ability to turn data into actionable insights.
• Power BI, Cognos, and sales automation tools.
• Good command of English.