Assistant Brand Manager (Food & Beverages, FMCG)

Job Summary: This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Main Responsibilities:

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Qualifications/Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in brand management, preferably in FMCG company or food & beverage industry.
• Strong understanding of consumer marketing, product development, and digital marketing.
• Excellent analytical, project management, and leadership (people management and training) skills.
• Ability to interpret sales data, market research and consumer insights to drive brand decisions.
• Experience managing budgets and external agency relationships.
• Strong communication and presentation skills.
• Ability to work effectively with cross-functionally and develop big picture strategy to grow brand love
• Ability to be entrepreneurial, resourceful, and scrappy while maintaining company standards to execute excellently
• Ability to manage multiple vendors and work with business partners on new innovations
• Passion for food & beverage trends and innovation.
• Ability to quickly to learn and work in a fast-paced, deadline-driven environment
• Proactive and results-oriented thinker
• Skilled in MS Office tools (Word, Excel and Powerpoint)