Director, Advertising Product Development

Spectrum Director, Advertising Product Development YesterdaySaved In-Office Los Angeles, CA, USA 124K-200K Annually Senior level 124K-200K Annually Senior levelInformation Technology • Internet of Things • Mobile • On-Demand • SoftwareLeads the strategy, roadmap, development, and monetization of programmatic advertising, ad serving, agentic media activation, and self-service campaign products. Oversees product managers, evaluates vendors and technology partners, negotiates commercial agreements, and aligns cross-functional teams on execution. The role translates market and sales needs into product opportunities, establishes business cases and release plans, and advises senior leadership on partnerships, risks, and growth opportunities.Top Skills: Ad Serving PlatformsAgentic Media ActivationDemand-Side Platforms (Dsp)Ott/Streaming Advertising PlatformsProgrammatic AdvertisingSupply-Side Platforms (Ssp)