Amazon PPC Specialist

Amazon PPC Specialist Job Type: Remote - Full Time Working Hours: Monday-Friday (9AM-6PM EST) Essential Duties and Responsibilities: - Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces. Duties will include: Advertising & PPC Management - Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS. - Monitor daily spend, keyword performance, and adjust bids strategically - Identify high-impact opportunities for scaling and budget reallocation. Listing Optimization - Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion. - Collaborate with the design team to keep listings fresh. - Ensure product listings reflect accurate information, compliance, and updated assets. - Monitor and resolve any ASIN suppression and blocks. Pricing & Profitability - Review competitor pricing and adjust based on market trends and profit margin targets. - Track profitability per ASIN, ensuring ad spend and costs align with target margins. - Suggest price testing or promotions based on data-driven insights. Performance & Growth - Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency). - Identify underperforming ASINs and develop improvement plans. - Report key findings to leadership and propose growth strategies.

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