Marketing Manager NF-04.

Duties

• Recommends priorities, develops plans and directs the execution of market research, analysis and assessments; Develops long and short-range marketing operation plans.
• Evaluates effectiveness through attainment of goals and analysis of business trends and market shares.
• Develop sales, promotional and merchandising strategies, brochures and pamphlets; Identifies and analyzes customer needs and satisfaction.
• Assist program managers to develop internal customer service training programs.
• Directs subordinate staff in assisting managers with marketing and promoting their programs.

Requirements

Conditions of employment

• Direct Deposit and Social Security Card is required.
• Meet qualification/eligibility/background requirements for this position.
• A one year probationary period may be required.
• Satisfactorily complete an employment verification (E-Verify) check.
• Subject to satisfactory completion of all pre-employment checks in accordance with AR 215-3, para.2 to include a Tier 1 background investigation.
• Must submit a Financial Disclosure Statement upon onboarding and annually.

Qualifications

Resumes must be two pages (or less). Resumes should clearly demonstrate the applicant's relevant experience, skills, knowledge and abilities as they pertain to this position.

A qualified candidate must possess the following:- Demonstrated related work experience with the particular knowledge, skills, and abilities to successfully perform the duties of the position.- Work experience must be equivalent in complexity, difficulty and responsibility to the next lower pay level.- Work experience developing market research programs, data analysis, business practices and economic principals.

OR

• Completion of the requirements for a master's degree or equivalent graduate degree in marketing, advertising or closely related field.- Specialized education developing market research programs, data analysis, business practices and economic principals.

All experience must be listed on the resume for that experience to be considered. No assumptions will be made.Any qualifying education degrees must be uploaded at time of application.

Preferred Qualifications

Highly preferred candidates will be referred to management first. In addition to meeting the above qualifications, highly preferred is defined as also meeting all of the criteria listed below:

Two (2) or more years of experience with ALL the following:

• Using marketing analytics to measure campaign performance and guide strategic decisions.
• Creating integrated marketing campaigns, from conception through execution, including determining the most effective blend of digital and traditional advertising channels.
• Managing a marketing department for a large-scale, public-facing organization with a diverse customer base (e.g., military installation, university, or municipality).
• Planning, negotiating, procuring, and administering contracts for a wide variety of complex requirements.
• Managing and integrating modern digital platforms, including social media and data analytics tools, to drive audience engagement and achieve goals.
• Creating and delivering high-impact strategic presentations tailored to appropriate audience, to include formal reports to senior level leadership with exceptional communication skills.

Highly preferred experience must be clearly stated in resume to be qualified as highly preferred.

To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.) for professional and personal references on your resume.

Education

This position does not have a positive education requirement, however if you are relying on your education to qualify, transcripts must be uploaded at the time of application to be considered.

Additional information

Area of Consideration

• This job is open to candidates Worldwide.

Manual Application Option

• If you are unable to apply online, you can complete a paper application. To get started, contact servicing NAF Human Resources representative or office listed in the Agency Contact Information section (at the bottom of this announcement) to request a copy of the application form.
• Be sure to submit your completed application form, along with your resume and any required supporting documents, no later than 1PM Central Standard time on 09/10/2026 to ensure timely processing.
• Important: Incomplete applications, including missing responses to questionnaire items may result in an ineligible rating.

PCS Costs:

• Payment Permanent Change of Station (PCS) costs are authorized, based on a determination that a PCS move is in the Government's interest.

Incentives and Bonuses

• Incentives will not be paid.

Allowances and Differentials

• This job is part of a pay-banded system. Sunday premium pay for regularly scheduled employees and night differential pay may be authorized by the Garrison Commander.

Important Information Regarding Access to Certain Federal Facilities:

• Access to certain federal facilities may require a REAL ID-compliant driver's license/ID (marked with a star) or an Enhanced Driver's License (EDL) from WA, MI, MN, NY, or VT. See

Your Application may be Considered for Multiple Opportunities:

• After you apply, your application remains valid for 90 days and may be referred to hiring officials as new vacancies arise. Additional referrals may occur for up to 90 days after the closing date.

Termination of Spouse Employment Preference

• Refusal of a military spouse to participate in established recruitment procedures for a Regular Full-Time (RFT) or Regular Part-Time (RPT) position (for example, interview, and so forth) is considered a declination of employment and is a basis for termination of Spouse Employment Preference (SEP) entitlement for the current Permanent Change of Station (PCS) of the sponsor.

Discover Your Path to Success

• Before you apply, take a moment to explore our Applicant Information Kit, your go-to guide for understanding our hiring processes and making your application stand out.
• Inside you will find helpful tips, insights, and everything you need to feel confident and prepared.
• Click this URL to view the kit:

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Working for Army Non-Appropriated Funds (NAF) can offer numerous advantages. Army NAF employment can provide a sense of pride and fulfillment, as you'll be supporting communities comprised of military and civilian personnel, and their families, which contributes to the Department of Defense's overall mission. We offer a wide range of career opportunities, including jobs in childcare, recreation, hospitality, and more. Many employees have opportunities for professional development, including training, education, and certification programs to help towards career advancement. As an Army NAF employee, you'll have access to some on-base facilities, including fitness centers, libraries, and many other amenities.

Regular full-time and part-time employees are eligible for enrollment in health and life insurance, participation in 401k and retirement plans, and paid personal time off and federal holidays. NAF flexible employees, working in the United States or a U.S. citizen or spouse or child of a U.S. citizen working for a NAFI in a foreign area, are eligible to participate in the NAF 401(k) plan. Some flexible employees may also be eligible to receive health insurance.

For a slideshow presentation regarding these benefits, please click the link below.