Senior Analyst, CRM Marketing (广告社群/私域运营)

该职位来源于猎聘 Responsibilities

• MarTech Solution Development:

Assist in building a Marketing CRM system, participating in the full lifecycle delivery of digital transformation projects, and integrating the CRM system with marketing omi-channels and Walmart data centers.

• MarTech System Operations:

Manage the daily operations and maintenance of MarTech systems, utilizing automation tools such as WeCom, email, and SMS. Complete tasks such as advertiser data cleaning, system configuration, labeling management, content distribution, resource management, and personalized marketing process setup.

• Advertiser Community Management:

Oversee the operation of advertiser community channels, including WeCom, WeChat groups, and mini-programs, to build a high-conversion, high-engagement advertiser community ecosystem. Establish a layered, segmented lifecycle operation mechanism and design standardized SOP processes to enhance community stickiness and engagement.

• Outsource Operation Team Management:

Manage an external supplier community operations team, establish execution guidelines, and promote cross-department collaboration to ensure community strategies and projects are efficiently implemented.

• Data Monitoring and Analyzing Mechanism:

Build a community core data indicator system (e.g., engagement rate, conversion rate, retention rate, community participation rate) and establish a normalized data monitoring mechanism. Output regular operation analysis reports and continuously optimize operational actions through A/B testing, funnel analysis, and other methods to effectively drive business growth.

• Technical Application Innovation:

Assist in exploring AI and automation tool applications in CRM scenarios, such as intelligent customer service, predictive advertiser insights, content generation, and process automation. Requirements:

• Bachelor's degree or above in a relevant field, such as marketing or data analysis.
• At least 3 years of experience in private user operations, with a strong understanding of SCRM, WeCom, CDP, and other MarTech systems.
• Excellent data sensitivity and proficiency in using SQL, Excel, and Tableau to analyze data and optimize strategies.
• Ability to independently drive projects and ensure effective implementation.
• Prior experience with AI applications in marketing scenarios is preferred.
• Prior experience in cross-border e-commerce is preferred. Walmart doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.