Marketing Executive / SaaS Product Marketing

Responsibilities

SaaS Product Management & Marketing:

• Manage day-to-day marketing activities for SaaS products.
• Understand product features, target audiences, use cases, and competitive positioning.
• Develop product marketing strategies, messaging, and promotional campaigns.
• Coordinate with product, sales, and development teams for product launches and updates.
• Create product-related content, landing pages, marketing materials, and campaigns.

SEO & Organic Growth

• Develop and execute SEO strategies for SaaS products and product websites.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website pages, product pages, blogs, landing pages, and metadata.
• Monitor rankings, organic traffic, conversions, and other SEO KPIs.
• Work on both on-page and off-page SEO activities.

Email Marketing

• Plan and execute email marketing campaigns for leads, prospects, and existing customers.
• Create email sequences for product awareness, nurturing, onboarding, and re-engagement.
• Manage audience segmentation and campaign personalization.
• Monitor open rates, click-through rates, conversions, and other campaign metrics.
• Conduct A/B testing to improve email performance.

GTM & Go-to-Market Activities

• Support and execute Go-to-Market (GTM) strategies for new and existing SaaS products.
• Conduct market and competitor research.
• Define target audiences, personas, positioning, and key messaging.
• Plan product launches and promotional campaigns across relevant channels.
• Track campaign performance and identify opportunities for improvement.

LinkedIn & Social Media Marketing

• Develop and execute LinkedIn marketing strategies for SaaS products and the company.
• Plan social media calendars and create engaging product-focused content.
• Manage organic social media campaigns and product promotions.
• Research industry trends, competitor activities, and relevant topics.
• Monitor engagement, reach, leads, and conversions from social channels.

Content Marketing & Lead Generation

• Create and manage content including blogs, product pages, case studies, newsletters, social posts, and marketing collateral.
• Develop content around product use cases, industry problems, customer pain points, and solutions.
• Support lead-generation campaigns across organic and digital channels.
• Collaborate with sales teams to improve lead nurturing and conversion.

Marketing Analytics & Optimization

• Track marketing performance using tools such as Google Analytics, Google Search Console, HubSpot, CRM platforms, and social media analytics.
• Prepare regular reports on SEO, email, social media, website traffic, leads, and product performance.
• Analyze campaign data and recommend improvements.
• Continuously test and optimize marketing strategies based on performance.

Skills And Qualifications

Required Skills:

• 2–3 years of experience in digital marketing, SaaS marketing, product marketing, or a similar role.
• Good understanding of SaaS products and B2B marketing.
• Hands-on knowledge of SEO, email marketing, GTM, and social media marketing.
• Strong understanding of LinkedIn marketing and B2B lead generation.
• Experience with marketing and analytics tools.
• Strong content writing and communication skills.
• Ability to conduct keyword, market, and competitor research.
• Analytical mindset with the ability to interpret marketing data.
• Good project management and coordination skills.

Interested candidates can share resume to job [email protected] and [email protected] and [email protected]