Commercial Analytics - E-Commerce Analyst
Indexed description
What You'll Be Doing
- Analyse digital performance across our website and app, identifying trends and opportunities relating to traffic, conversion, revenue and customer behaviour.
- Evaluate the impact of product changes, feature releases and optimisation initiatives, measuring commercial benefit and providing recommendations for future improvements.
- Design, measure and interpret tests to improve digital performance and conversion rates.
- Develop reporting frameworks and dashboards that support monitoring of commercial initiatives, marketing activity, customer journeys and user experience programmes.
- Leverage data to generate meaningful insights and support decision-making.
- Partner closely with other teams across Commercial, such as eCommerce, Product, and Performance Marketing, to maximise digital performance and revenue growth.
- Translate complex datasets into clear, actionable recommendations for both technical and non-technical audiences.
- Present findings and business cases to stakeholders, influencing prioritisation decisions and securing buy-in for change.
- Identify opportunities to improve customer experience, conversion and digital revenue through both strategic and tactical initiatives.
- Promote understanding and adoption of digital analytics tools and insights within the wider Commercial and Marketing teams.
- Join a high-profile Commercial Analytics team supporting some of the business's most important revenue-generating channels.
- Work across eCommerce, Digital Product and Performance Marketing, influencing key strategic decisions.
- Use industry-leading tools including Adobe Analytics, Databricks and Power BI.
- Play a direct role in driving digital revenue growth and customer experience improvements.
- Excellent opportunities for career progression within Commercial Analytics, Product, eCommerce and the wider business.
- Work within a data-driven culture where your recommendations lead to real commercial outcomes.
- Proven experience in a similar high impact analytical role.
- Strong experience analysing digital performance across websites, apps or online customer journeys.
- Excellent commercial awareness, with the ability to connect performance data to revenue and business outcomes.
- Experience working with large, complex datasets and models within a sizeable organisation.
- Strong stakeholder management skills, with the confidence to challenge, influence and secure buy-in from senior leaders.
- The ability to move from data analysis to insight, recommendation and measurable business action.
- Experience partnering with Digital Product, eCommerce, Commercial or Marketing teams.
- Advanced analytical and problem-solving capabilities, with strong attention to detail.
- Experience using web analytics tools, ideally Adobe Analytics
- Experience with data manipulation and visualisation tools such as Databricks and Power BI desired.
- Strong Excel skills and confidence manipulating and interpreting data.
- Excellent communication and presentation skills, with the ability to simplify complex information for a variety of audiences.
- A curious, proactive mindset with a passion for identifying opportunities and driving continuous improvement.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 205947-4492
Advertised: 26 Aug 2026
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