Lifecycle Marketing Senior Manager - North America

Wise Lifecycle Marketing Senior Manager - North America YesterdaySaved Hybrid Austin, TX, USA 109K-139K Annually Senior level 109K-139K Annually Senior levelFintech • Mobile • Payments • Software • Financial ServicesOwn the Americas customer lifecycle marketing strategy, leading a team and developing automated CRM journeys that improve activation, cross-sell, retention, conversion, churn, and lifetime value. Partner with Product, Marketing, Analytics, Regional, Creative, and Engineering teams to align customer communications with product priorities. Use cohort analysis, A/B testing, dashboards, and incremental-lift measurement to guide strategy and demonstrate commercial impact.Top Skills: APIsBrazeHTMLLiquidSQL