Digital Marketing Specialist - Uzbekistan

About Us

Orzax, a leading company in Türkiye’s food supplements industry, operates under Alyors Group, a diversified group with more than 1,200 employees across its businesses.

With strong expertise in food supplements and a growing international presence, Orzax continues to expand its operations across global markets. Our products are currently available in more than 55 countries, supported by a growing international organization and strong local partnerships.

As part of our international growth strategy, we are expanding our operations in Uzbekistan and building a strong local team to drive sustainable growth in the market.

We are looking for talented professionals who are ready to take an active role in this growth journey and contribute to building our business in Uzbekistan.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business, brand, and sales objectives,
• Plan, execute, and optimize digital marketing campaigns across relevant channels,
• Manage and optimize paid media campaigns across platforms such as Google, Meta, and other relevant digital advertising channels,
• Monitor campaign performance, analyze key metrics, and optimize campaigns to improve reach, engagement, conversion, and return on investment,
• Develop and manage performance marketing strategies to support customer acquisition and online sales growth,
• Analyze website traffic, customer behavior, campaign performance, and conversion data to identify growth opportunities,
• Work closely with the e-commerce team to drive website traffic, conversions, and online revenue,
• Support the development of digital content and campaigns in line with brand positioning and local market dynamics,
• Monitor SEO and SEM performance and identify opportunities to improve organic visibility and search performance,
• Track digital trends, consumer behavior, competitor activities, and market developments to identify new opportunities,
• Prepare regular digital marketing performance reports and provide data-driven insights and recommendations,
• Manage relationships with digital agencies, media partners, influencers, and other external stakeholders when required,
• Ensure digital campaigns and communications are aligned with brand guidelines and local market requirements,
• Continuously test, measure, and optimize digital activities to improve campaign effectiveness and business results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field,
• 3+ years of experience in digital marketing, performance marketing, or a related field,
• Hands-on experience in planning, executing, and optimizing digital marketing campaigns,
• Strong knowledge of digital advertising platforms such as Google Ads, Meta Ads, and other relevant platforms,
• Experience with performance marketing, campaign optimization, and budget management,
• Strong analytical skills with the ability to interpret campaign, website, audience, and conversion data,
• Familiarity with Google Analytics, Google Tag Manager, Search Console, or similar digital analytics and measurement tools,
• Understanding of SEO, SEM, social media, content marketing, and digital customer journeys,
• Experience in developing data-driven digital marketing strategies and improving campaign performance,
• Strong understanding of consumer behavior, digital trends, and the local market,
• Commercially minded, creative, detail-oriented, and analytical,
• Strong problem-solving and decision-making skills,
• Ability to work in a fast-paced and dynamic environment,
• Strong communication and cross-functional collaboration skills,
• Turkish professionals currently residing in Uzbekistan or Uzbek professionals currently residing in Türkiye,
• Willingness to contribute to the development and growth of our digital marketing operations in Uzbekistan.