Market Research Manager / Market Intelligence Manager / Market Insights Manager

Role Description

We are seeking a strategic and analytical market research professional to lead market intelligence, consumer research, and insight-driven initiatives that support business growth and informed decision-making. This role is responsible for gathering, analyzing, and interpreting market, competitor, customer, and industry data to identify trends, opportunities, risks, and emerging business developments.

The successful candidate will work closely with marketing, sales, product, strategy, finance, and leadership teams to translate complex research findings into clear and actionable recommendations. The role requires strong analytical thinking, commercial awareness, research expertise, and the ability to communicate insights effectively to both technical and non-technical stakeholders.

Key responsibilities include:

• Develop and execute market research and market intelligence strategies aligned with business objectives.
• Conduct primary and secondary research across relevant markets, industries, and customer segments.
• Analyze market size, growth trends, customer behavior, demand patterns, and competitive dynamics.
• Monitor competitors, pricing strategies, product developments, positioning, and market activities.
• Identify emerging trends, market opportunities, potential risks, and changes in customer expectations.
• Design and manage surveys, interviews, focus groups, and other research methodologies.
• Evaluate research findings and convert data into meaningful business insights.
• Develop market forecasts, opportunity assessments, and strategic recommendations.
• Prepare executive-level reports, presentations, dashboards, and insight summaries.
• Support product development, market entry, expansion, positioning, and commercial strategy initiatives.
• Collaborate with marketing and sales teams to understand customer segments and purchasing behavior.
• Track key industry developments, regulatory changes, economic factors, and market movements.
• Evaluate external research, industry reports, databases, and third-party intelligence sources.
• Establish appropriate research methodologies, data sources, and analytical frameworks.
• Maintain structured databases of market information, competitor intelligence, and research findings.
• Communicate complex research results clearly and effectively to senior stakeholders.
• Measure the impact and relevance of research initiatives and continuously improve research processes.
• Promote a data-driven culture by encouraging evidence-based decision-making across the organization.

Qualifications

• Bachelor’s degree or equivalent qualification in Marketing, Business, Economics, Statistics, Market Research, Data Analytics, or a related field.
• Strong understanding of market research, competitive intelligence, consumer insights, and business analytics.
• Knowledge of primary and secondary research methodologies.
• Strong analytical and critical-thinking capabilities.
• Ability to interpret quantitative and qualitative research data effectively.
• Familiarity with market research platforms, databases, survey tools, and analytical software.
• Strong knowledge of Microsoft Excel, PowerPoint, and data presentation tools.
• Familiarity with statistical analysis, forecasting, and data visualization techniques.
• Ability to evaluate market trends, competitor activity, and commercial opportunities.
• Strong business acumen and understanding of customer and market dynamics.
• Excellent report writing, presentation, and storytelling skills.
• Ability to transform complex information into clear, actionable recommendations.
• Strong communication and stakeholder management capabilities.
• Ability to manage multiple research projects, priorities, and deadlines.
• Strong attention to detail and commitment to research accuracy.
• Familiarity with BI platforms, CRM data, or advanced analytics tools is an advantage.
• Knowledge of specific industry research methodologies or market intelligence platforms is an advantage.
• Relevant market research, analytics, or business certifications are an advantage but not mandatory.