Senior Digital Marketing Account Manager
Indexed description
At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.
As a Senior Digital Marketing Account Manager you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.
How You'll Contribute:
- Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
- Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
- Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI
- Define lead scoring attributes and identify opportunities for our customers to capitalize on
- Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
- Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
- Partner with Sales to offer a holistic service that can lead to increased revenue
- Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business
- Proven experience (4+ years) in a growth marketing or digital strategy role
- 2+ years experience in a client-facing position or agency experience
- Bachelor’s degree in Marketing, Business or related field preferred
- In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
- Outstanding communication and people skills
- B2B and/or industrial/manufacturing industry knowledge
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)
- Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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