Senior Executive, Business Analytics & Insights

Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!
#UnbeatableCareerAwaits
Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  

The Day-To-Day Activities

Personalization Insights & Performance Analysis

Analyse customer behaviour, model outputs, and personalized journeys to uncover insights that improve targeting accuracy, offer relevance, and customer engagement.

Monitor personalization KPIs such as response rate, conversion, uplift, and customer movement across segments.

Identify performance issues, anomalies, or opportunities for optimisation and provide clear recommendations to stakeholders.

Personalization Tracking & Collaboration with Data Teams

• Manage end-to-end tracking for personalization initiatives across all segments and channels (not limited to Prepaid/Postpaid).
• Work closely with Data Science teams to refine model requirements, validate outputs, and support UAT for new/updated models (e.g., NBO, Price Elasticity model, Persona models etc).
• Translate modeling insights into business-friendly explanations for Marketing, Product, CRM, and Management.
• Business Insights & Ad-Hoc Analytical Support
• Provide data-driven insights across Prepaid and Postpaid that support the wider business strategy
• Assist with ad-hoc deep dives, dashboards, and analytical tasks that require customer-level or segment-level understanding.
• Contribute to continuous improvement of personalization measurement frameworks, tracking processes, and dashboards.
  

About You

• Minimum Bachelor’s degree in Business, Statistics, Computer Science, IT, or a related field.
• Passion for working with data and solving business challenges through insights and reporting.
• 2–4 years of relevant experience in data reporting, analysis, or business intelligence is a plus point, preferably in the telecommunications or prepaid industry.
• Strong SQL skills for data extraction and preparation.
• Advanced proficiency in Power BI for dashboard design and performance tracking.
• High proficiency in Microsoft Excel for report preparation and validation.
• Understanding of basic data analysis techniques and statistical concepts.
• Highly detail-oriented, ensuring all reports and dashboards are accurate and reliable.
• Proactive in highlighting discrepancies, unusual patterns, or potential issues to stakeholders.
• Strong communication and interpersonal skills to collaborate effectively with marketing, operations, and management teams.
• Ability to manage recurring deliverables and analytical tasks in a fast-paced, dynamic environment.
• Analytical thinker with problem-solving skills and a mindset for continuous improvement.
  

What’s Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.