Google Analytics Expert (GA4)

We are

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 14,500+, and has 58 offices in 21 countries within key global markets.

Our challenge

We are seeking an experienced Google Analytics Expert (GA4) to lead digital analytics initiatives for enterprise web and mobile applications. The ideal candidate will have deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, campaign attribution, and analytics reporting. This role will partner closely with marketing, product, and engineering teams to deliver actionable insights and optimize digital experiences.

The Role

Responsibilities:

• Implement, configure, and manage Google Analytics 4 (GA4) across enterprise websites and mobile applications.
• Design and implement tracking solutions using Google Tag Manager (GTM).
• Define and maintain event tracking and measurement strategies aligned with business objectives.
• Develop dashboards and executive reports using Looker Studio (preferred) or similar BI tools.
• Validate analytics implementations and troubleshoot tracking discrepancies.
• Configure and maintain UTM tracking, campaign attribution, and marketing performance measurement.
• Analyze user behavior, conversion funnels, and customer journeys to provide actionable insights.
• Partner with marketing, product, UX, and engineering teams to improve digital performance.
• Perform data quality checks and ensure the accuracy of analytics reporting.
• Create documentation for tracking specifications, implementation standards, and reporting processes.

Required Skills

• Strong hands-on experience with Google Analytics 4 (GA4)
• Expertise in Google Tag Manager (GTM)
• Experience with event tracking, custom events, and conversion measurement
• Strong knowledge of digital marketing analytics and web analytics best practices
• Experience building dashboards using Looker Studio (preferred)
• Strong troubleshooting and data validation skills
• Experience with UTM tracking and campaign attribution
• Knowledge of website performance metrics, user engagement, and conversion optimization
• Excellent analytical and communication skills

Preferred Skills

• SQL for querying and analyzing large datasets
• Experience with enterprise-scale websites and mobile applications
• Experience integrating GA4 with BigQuery or other data platforms
• Knowledge of Adobe Analytics or other analytics platforms is a plus
• Experience working in Agile/Scrum environments

Qualifications

• Bachelor's degree in computer science, Information Systems, Marketing Analytics, or a related field.
• 5+ years of experience in Digital Analytics or Web Analytics.
• GA4 implementation and enterprise analytics experience preferred.

Nice to Have

• BigQuery
• Google Cloud Platform (GCP)
• JavaScript for analytics implementation
• A/B testing tools (Optimizely, VWO, Adobe Target)
• Experience in the Banking or Financial Services domain

We offer:

• A highly competitive compensation and benefits package.
• A multinational organization with 58 offices in 21 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity & paternity leave plans.
• A comprehensive insurance plan including medical, dental, vision, life insurance, and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities, focused on skills, substantive knowledge, and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the world’s leading tier-one banks, financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse, fun-loving, and global work culture.

SYNECHRON’S DIVERSITY & INCLUSION STATEMENT

Diversity & Inclusion are fundamental to our culture, and Synechron is proud to be an equal opportunity workplace and is an affirmative action employer. Our Diversity, Equity, and Inclusion (DEI) initiative ‘Same Difference’ is committed to fostering an inclusive culture – promoting equality, diversity and an environment that is respectful to all. We strongly believe that a diverse workforce helps build stronger, successful businesses as a global company. We encourage applicants from across diverse backgrounds, race, ethnicities, religion, age, marital status, gender, sexual orientations, or disabilities to apply. We empower our global workforce by offering flexible workplace arrangements, mentoring, internal mobility, learning and development programs, and more.

All employment decisions at Synechron are based on business needs, job requirements and individual qualifications, without regard to the applicant’s gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.