Consumer Insights Analyst

Job Description

Just imagine being part of a dynamic consumer service team that makes a real difference in the lives of children, parents, and LEGO fans across China. Envision shaping compliant, scalable revenue frameworks that power LEGO® growth in a fast-shifting consumer landscape. The ability to use our analysis and insights to drive positive change across the LEGO Group, helping us remain at the cutting edge of consumer engagement and understanding, is incredibly motivating. Together, we can turn this vision into reality and create a lasting impact.

No relocation assistance is offered for this position

• Harness data points to form a 360 view of the journeys our consumers, fans and families take across our digital touchpoints and use these to represent the voice of the consumer across the LEGO Group through the creation of reporting and insights
• Build, develop and maintain data models, reporting systems, and dashboards to monitor and communicate consumer metrics and trends locally and globally
• Ensure compliance with local data protection regulations and internal policies whilst identifying risks related to data quality and integrity
• Understand performance from a holistic view, transferring raw data into measurable insights using data points from quantitative and qualitative platforms
• Drive communication of our consumers’ voice through provision of NPS analysis, reviewing surveys and contacts to assess performance and trends
• Work with business teams to define analytic questions, scopes of work and align on priorities, and collaborate globally with colleagues
• Examine, interpret, and deliver results of quantitative and qualitative data to stakeholders, presenting overviews at operational meetings
• Support local Resource Planning and Business Insights team colleagues in the provision of in-depth business performance metrics and insights that drive action and support decision making.

Play your part in our team succeeding

LEGO Consumer & Shopper Engagement (CSE) has the objective of putting the voice of the consumer at the heart of everything LEGO does, providing the insights to drive data-based decision making at all levels. We are looking for a Consumer Insights Analyst to bring their skills with data analysis, insights creation and communication to contribute to our growth and development.

Our data comes from a wide range of interactions with consumers, from phone calls to chatbots to social media, and is evolving all the time. We have the vision to fully utilise this data to drive consumer-focused decision making across the business, and this position will play a key role in driving the realisation. The Consumer Insights Analyst will lead the creation of insights that move the needle for us across all interaction channels. They will analyse consumer behaviour and trends from a wide variety of sources including contact data and satisfaction surveys to communicate the voice of the consumer and the value our actions drive.

Do you have what it takes?

• Advanced ability to utilise various data sources to synthesise insights, and the communication skills to deliver deep-dive reports with strong storytelling narratives via presentations that drive change.
• Experience working with databases, producing data analytics, reporting and dashboards to monitor and communicate performance metrics, including the automation of these.
• Advanced data analytics, modelling and visualisation skills, including use of Quick BI/Power BI and the delivery of this in-person and remotely
• Excellent overall communication and stakeholder management skills, proactively defining questions, scope and delivery
• Able to work both independently and in close collaboration with cross-functional project teams
• Engagement and understanding of other business areas, data/insights sources, strategies, challenges

Nice to have

• Experience with Alibaba Cloud and programming languages like SQL/Python advantageous
• Business Level of English & Mandarin

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.