Senior Data Analyst

About the company:

Yum! Brands, Inc. is the world's largest restaurant company by system units, with over 56,000 restaurants in over 155 countries, home to iconic brands like KFC, Taco Bell, and The Habit Burger Grill. Our relentless pursuit of digital excellence is transforming the QSR industry.

Our proprietary "Byte by Yum! Commerce Platform" is the sophisticated e-commerce engine driving this transformation. It encompasses all digital ordering channels – from our brand-specific mobile apps and websites to in-restaurant kiosks and emerging digital touchpoints. This platform is meticulously crafted to deliver seamless, personalized, and efficient ordering experiences for millions of customers globally.

About the role:

We are seeking an experienced data and analytics leader to help drive global digital insights across KFC’s business. This role will support KFC Global's Brand Experience strategy by delivering actionable analytics that enhance guest experience, improve digital performance, and enable smarter decision-making across markets. You will play a critical role in advancing KFC’s digital measurement capabilities, partnering with cross-functional and international stakeholders to ensure consistent, scalable analytics frameworks. The successful candidate will own end-to-end analytical initiatives — from opportunity identification and problem scoping to analysis execution, insight development, and executive-ready storytelling. As part of the KFC Global Brand Experience team, you will help elevate how data and technology inform digital strategy across regions, ensuring our ecommerce and digital platforms are optimized to drive growth and deliver best-in-class guest experiences worldwide.

Responsibilities

• Lead advanced quantitative and statistical analyses to uncover trends, performance drivers, and growth opportunities across global digital platforms
• Develop scalable analytics frameworks to support consistent measurement and insight generation across markets
• Build and maintain dashboards and reporting solutions powered by Yum’s Global Data Hub (GDH) to monitor ecommerce performance, guest behavior, and digital engagement
• Ensure consistent use of GDH data sources to enable standardized, enterprise-wide KPI reporting and governance
• Partner with global and regional product teams, channel managers, and strategy leaders to identify and prioritize high-impact digital opportunities
• Translate complex, multi-source global datasets into clear, actionable insights tailored to market-level and enterprise stakeholders
• Develop compelling presentations that synthesize analytical findings and strategic recommendations for senior leadership

Qualifications

• 4+ years of experience in analytics, ideally supporting multi-market or global organizations
• Strong proficiency in SQL, Python, R, or similar programming languages for statistical analysis
• Advanced experience with at least one leading BI tool (Tableau, Power BI, Domo, etc.)
• 2+ years of hands-on experience with Google Analytics to generate insights and support digital product teams
• Experience working with A/B testing and experimentation platforms (e.g., Optimizely)
• Strong stakeholder management and influence skills across diverse, cross-cultural teams
• Excellent English communication skills, with the ability to clearly articulate technical insights to global business audiences

Required Skills

• Strong proficiency in SQL, Python, R, or similar programming languages for statistical analysis
• Advanced experience with at least one leading BI tool (Tableau, Power BI, Domo, etc.)
• 2+ years of hands-on experience with Google Analytics to generate insights and support digital product teams
• Experience working with A/B testing and experimentation platforms (e.g., Optimizely)
• Strong stakeholder management and influence skills across diverse, cross-cultural teams
• Excellent English communication skills, with the ability to clearly articulate technical insights to global business audiences.

Pay range and compensation packaga

• 100% salary during the probation period.
• 18 days of annual leave per year.
• Five “Recharge Days” – extra days in addition to company holidays.
• One day of paid leave for your birthday.
• 2 days WFH/ week.
• Half-day Fridays.
• Full salary insurance.
• 13th-month bonus.
• Advanced health insurance (Generali).
• Regular team and engagement activities.
• LinkedIn learning and training courses, based on company policy.
• MacBook and monitors.

Working location: Waseco building, 10 Pho Quang, Tan Son Hoa ward, Ho Chi Minh city, Vietnam.