Google for Nonprofits Strategy & Advisory Team

The Shepherds Ark is a Christ-centered ministry on a mission to build a sanctuary of hope and justice for both animals and people. We are a volunteer-based ministry dedicated to providing rescue, care, and advocacy for at-risk animals while also addressing the systemic injustice that leads to the destitution of both animals and people.

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About The Animal Cause, Inc.

The Animal Cause, Inc. (TAC) is a Christian animal-welfare nonprofit working to save shelter animals, strengthen the organizations that serve them, and help unite animal advocates through practical services, technology, transportation, education, visibility, and partnership.

As TAC develops its programs and expands its reach across Texas and eventually nationwide, Google’s nonprofit ecosystem can provide important infrastructure for communication, fundraising, visibility, analytics, education, volunteer recruitment, and mission outreach.

Mission Context

TAC is seeking a volunteer team member who understands Google for Nonprofits as an ecosystem—not simply Google Ad Grants.

This role will help TAC understand, activate, optimize, monitor, and responsibly use the Google resources available to eligible nonprofits. The team will also serve as an ongoing advisory resource to TAC leadership, identifying new Google products, nonprofit benefits, policy changes, opportunities, and emerging tools that could strengthen the organization.

The goal is not simply to “run Google Ads.” The goal is to help TAC build a sustainable digital foundation that uses available technology wisely in service of animals, volunteers, donors, shelters, rescues, foster partners, and communities.

Position Summary

The Google for Nonprofits Strategy & Advisory Team will assess TAC’s current Google environment, identify opportunities and gaps, establish appropriate systems and documentation, and advise leadership on how Google resources can support organizational objectives.

The team may work with or advise on

• Google for Nonprofits
• Google Workspace for Nonprofits
• Google Ad Grants
• Google Ads
• YouTube for Nonprofits
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Google Business Profile, where applicable
• Search visibility and SEO
• Conversion tracking and measurement
• Digital fundraising and donor acquisition
• Volunteer recruitment
• YouTube and educational content
• Google AI and emerging Google technologies
• Other Google products or nonprofit benefits that become available

The role is designed to continue beyond the initial pilot. Once the organization's foundational Google environment is established, this team can become TAC's ongoing Google technology and nonprofit-benefits advisory resource.

Core Responsibilities

Google Nonprofit Ecosystem

• Audit TAC's existing Google for Nonprofits environment.
• Verify eligibility, activation, account status, and compliance.
• Identify nonprofit benefits TAC is currently using, not using, or potentially eligible to use.
• Monitor changes to Google's nonprofit offerings and policies.
• Research new Google products, services, features, and nonprofit opportunities.
• Periodically advise TAC leadership about relevant developments.

Digital Infrastructure

• Review Google Workspace configuration and appropriate security practices.
• Review the relationship between TAC's website and Google services.
• Evaluate GA4 and conversion-tracking readiness.
• Review Google Tag Manager implementation or determine whether it is needed.
• Review Google Search Console.
• Review Google Business Profile where applicable.
• Identify gaps that could affect measurement, search visibility, fundraising, or digital outreach.

Google Ad Grants & Search

• Confirm Google Ad Grants activation and compliance.
• Evaluate current or proposed Ad Grant opportunities.
• Conduct keyword and search-intent research.
• Recommend compliant campaigns and campaign structures.
• Recommend appropriate landing pages.
• Monitor campaign performance and identify improvement opportunities.
• Help TAC understand how Ad Grants can support mission objectives such as
• Animal visibility
• Donations
• Volunteer recruitment
• Foster recruitment
• Partner recruitment
• Shelter and rescue support
• Educational resources
• Mercy Stage
• Other approved organizational priorities
  

Analytics & Measurement

• Recommend appropriate conversion goals.
• Help establish useful measurement practices.
• Interpret available analytics.
• Identify what information TAC should measure and why.
• Translate data into practical recommendations for leadership.

YouTube & Digital Visibility

• Review YouTube channel structure and optimization opportunities.
• Recommend ways Google and YouTube can support animal stories, educational content, rescue visibility, fundraising, and organizational awareness.
• Identify opportunities to connect YouTube, Search, the website, and other digital channels.

Advisory Function

As TAC's digital ecosystem develops, this team may become an ongoing advisory resource responsible for

• Monitoring new Google nonprofit benefits.
• Reviewing changes to Google policies and programs.
• Identifying emerging Google tools that could benefit TAC.
• Evaluating appropriate uses of Google AI and other emerging technologies.
• Advising leadership before major Google-related technology decisions are made.
• Recommending opportunities for increased visibility, efficiency, fundraising, education, and outreach.
• Helping TAC avoid unnecessary technology costs by identifying resources already available through Google.
• Providing periodic strategic recommendations to leadership.

Access will be provided according to the principle of least necessary privilege and expanded as demonstrated capability, organizational need, and trust warrant.

First 30-Day Priorities

During the initial pilot, the team will

• Review TAC's current Google for Nonprofits environment.
• Create a concise inventory of relevant Google products and services currently in use.
• Identify activated, inactive, missing, or potentially available nonprofit benefits.
• Review Google Workspace and basic account/security configuration.
• Assess Google Ad Grants status and readiness.
• Assess GA4, Tag Manager, Search Console, and conversion-tracking readiness.
• Review YouTube and Google search visibility opportunities.
• Identify immediate compliance or configuration concerns.
• Identify the highest-value Google opportunities for TAC.
• Produce a prioritized Google for Nonprofits Digital Readiness & Opportunity Report.
• Establish a simple documentation system so future volunteers can understand what has been configured and why.
• Provide recommendations for an ongoing Google advisory function.

The pilot should produce actionable infrastructure and decisions—not simply an audit report.

Ongoing Advisory Responsibilities

Following successful completion of the initial pilot, the team may continue as an ongoing advisory function.

Responsibilities may include a periodic Google Nonprofit Opportunities Update covering

• New nonprofit benefits
• New Google products
• Changes to existing programs
• Google Ad Grants changes
• Google Workspace developments
• YouTube opportunities
• Analytics and measurement developments
• Search and SEO developments
• AI tools and responsible nonprofit applications
• Compliance changes
• Opportunities that could reduce TAC's technology costs or increase mission reach

Required

Skills & Qualifications

• Demonstrated experience with Google for Nonprofits.
• Experience administering or supporting nonprofit Google accounts.
• Working knowledge of Google Ad Grants.
• Experience with Google Ads.
• Understanding of Google Analytics 4.
• Understanding of Google Search Console.
• Familiarity with Google Workspace administration.
• Ability to research and evaluate technology opportunities.
• Strong organizational and documentation skills.
• Ability to explain technical issues in understandable language.
• Ability to make practical recommendations rather than simply identify problems.
• Ability to work independently and communicate clearly.
• Genuine interest in nonprofit service and animal welfare.

Helpful Experience

• Google Ads certification.
• Google Analytics certification.
• Experience obtaining or maintaining Google Ad Grants.
• SEO experience.
• Landing-page optimization.
• Google Tag Manager.
• YouTube channel optimization.
• Nonprofit technology strategy.
• Digital fundraising.
• Conversion tracking.
• Google AI tools.
• Experience advising small or volunteer-led nonprofits.

Certifications are welcomed but not required. Demonstrated successful experience is equally valuable.

Time Commitment

Flexible remote volunteer opportunity.

Approximately 6-10 hours per week during the initial pilot, with the ongoing commitment determined by organizational need and the team's advisory responsibilities.

Team Model

This is a team-based volunteer opportunity, not a one-person dependency.

The team will work collaboratively with TAC leadership and other TAC teams responsible for

• Website administration
• Digital communications
• Marketing and campaigns
• Technology and AI
• YouTube/video
• Fundraising
• Volunteer recruitment
• Organizational execution

The Google team provides the Google-specific expertise and advisory perspective while coordinating with the teams responsible for implementing approved recommendations.

Screening Questions

• Describe your experience with Google for Nonprofits.
• What nonprofit Google products have you personally administered or worked with?
• Describe your experience with Google Ad Grants.
• Have you helped a nonprofit obtain, activate, maintain, or troubleshoot an Ad Grant?
• What experience do you have with Google Workspace administration?
• What is your experience with GA4, Google Tag Manager, and Search Console?
• How would you determine which Google nonprofit resources an organization is not currently using?
• How do you stay informed about changes to Google products and nonprofit programs?
• Give an example of a technology recommendation you made that improved an organization's operations, visibility, fundraising, or outreach.
• How would you balance recommending new technology with avoiding unnecessary complexity for a small nonprofit?
• What interests you about helping an animal-welfare organization use technology to increase its impact?

Biblical Foundation

1 Corinthians 10 31

“Whether therefore ye eat, or drink, or whatsoever ye do, do all to the glory of God.”

TAC seeks to use technology as a means of service, stewardship, and mission—not as an end in itself.

This team is entrusted with helping the organization recognize and responsibly use resources that God has made available to us. The objective is not simply to acquire more technology, generate more traffic, or operate more platforms. It is to use available resources wisely and effectively for the work God has placed before The Animal Cause.

We seek to do the work well so that the work—and the resources used to accomplish it—honor God.

How To Apply

Send resume and answers to the screening questions to [email protected].

Applications are only open to current residents and citizens of the United States and to anyone over the age of 21.