Data Analytics & Tracking Specialist

About You

We're seeking a Senior Data Analytics & Tracking Specialist with strong AI fluency to enhance how we collect, interpret, and act on data. This role is ideal for someone who thrives in a fast-paced, client-facing environment and knows how to pair technical execution with strategic insights, especially using AI tools and workflows.

You’re highly organized, proactive, and detail-oriented. Whether debugging a GTM tag, setting up server-side tracking, or presenting attribution models to a client, you do so with a friendly, can-do attitude and a good sense of humor. You’re adaptable to change, focused on results, and skilled at collaborating across teams to clarify priorities.

Key Responsibilities

• Implement and manage advanced tracking setups using Data layers, GTM (client/server-side), GA4, Meta CAPI, and other pixels.
• Build scalable data pipelines using tools like Supermetrics, Redshift, BigQuery, Zapier, etc.
• Create dashboards in Cloudflare, Looker Studio, Power BI, or Tableau to help teams and clients understand campaign performance.
• Use AI tools (e.g., ChatGPT, Claude Code, BigQuery ML, GA4 predictive metrics) to enhance analysis, automate reporting, and surface insights.
• Develop internal systems or workflows that leverage AI to streamline data interpretation, anomaly detection, and cross-channel attribution.
• Collaborate with Paid Media, SEO, Amazon, and Client Services teams to define KPIs and support strategic recommendations.
• Troubleshoot complex tracking and data flow issues across web properties, ad platforms, and analytics suites.
• Stay current on privacy compliance (GDPR, CCPA) and tag hygiene best practices.
• Use natural language AI models (e.g., ChatGPT) to summarize trends, write data-driven narratives, and brainstorm experiment ideas.
• Evaluate emerging AI technologies and make recommendations for testing or implementation across the agency.

Mandatory Skills

• 2-3 years of experience in digital marketing analytics, data tracking, or similar, with prior agency experience strongly preferred
• Deep hands-on experience with Google Tag Manager, Google Analytics 4, and server-side tracking setups
• Strong SQL knowledge and experience building/managing data pipelines
• Proven expertise with data visualization platforms (Looker Studio, Power BI, Tableau)
• Working knowledge of marketing tech stacks, ad platforms, and attribution methodologies
• Familiarity with Supermetrics, Zapier, PowerMyAnalytics, and cloud databases (e.g., Redshift)
• Strong attention to detail with a natural instinct to QA and troubleshoot data flows
• Data-driven storytelling and the ability to explain complex tracking frameworks to both technical and non-technical stakeholders
• Excellent English communication skills (written and verbal)
• Strong time management, autonomy, and collaboration in a remote work environment

Bonus Points For

• Experience with BigQuery ML, Python scripting, or cloud-based automation
• Building out automated reports from GA4 + ad platforms + CRM using AI scripting or Zapier
• Developing prompt frameworks for use in ChatGPT, Claude, or other LLMs
• Exposure to marketing experiments using AI (e.g., ad performance prediction, content personalization)

About Us

ScaledOn’s mission is to support the growth of our clients via smart, data-driven digital strategies and shared-risk partnerships. Our global team is 100% remote and thrives on solving real-world challenges for brands in the US and Europe.

Compensation for this role is commensurate with experience. This is an independent contractor position.

Our process involves completing several assessments, as well as completing a multi-week paid trial period to see how we work together.

Are you up for the challenge?

This is the opportunity to do something impactful and be part of a company that is constantly growing. And we couldn’t do it without someone like you. So what do you say, will you make the career move of a lifetime? If this sounds interesting, we look forward to receiving your application and meeting you soon!

Join ScaledOn, grow your career and take advantage of our perks: sponsored certifications, annual performance bonuses, individual career growth, paid time off, summer Fridays, and many other benefits!

How to Apply

Please complete the online application here https://scaledon.notion.site/2e3cb5cf3f2782caad8381defdcfb2d6?pvs=105