MARKET RESEARCH & PERFORMANCE ANALYSIS MANAGER

MARKET RESEARCH & PERFORMANCE ANALYSIS MANAGER

We are looking for an experienced Market Research & Performance Analysis Manager to lead market intelligence, competitive analysis, and business performance activities. The role will turn market and business data into clear insights and recommendations to support strategic planning, business growth, and performance improvement.

What You’ll Be Doing

• Develop and manage market research plans aligned with business strategy.
• Conduct market sizing, segmentation, customer behavior, demand, and industry analysis.
• Monitor market trends, economic indicators, regulations, and emerging technologies.
• Manage primary and secondary research and ensure data accuracy.
• Develop market intelligence dashboards and regular insight reports.
• Monitor competitors, market positioning, pricing, products, and business strategies.
• Conduct benchmarking against industry best practices and key performance indicators.
• Maintain competitor profiles and track major market developments, new entrants, partnerships, and product launches.
• Translate competitive insights into practical recommendations.
• Develop and maintain KPIs and performance measurement frameworks.
• Analyze financial, operational, and commercial performance to identify gaps and improvement opportunities.
• Conduct trend, variance, and scenario analysis to support decision-making.
• Prepare regular performance reports and recommendations for senior management.
• Work with departments to ensure consistent and accurate performance data.
• Translate market and performance insights into business opportunities, risks, and strategic recommendations.
• Support business cases, feasibility studies, investment evaluations, and strategic projects.
• Identify potential growth opportunities, partnerships, new markets, and areas for diversification.
• Support long-term business planning and strategic initiatives.
• Prepare management reports, dashboards, presentations, and executive summaries.
• Present findings and recommendations clearly to senior management and business teams.
• Coordinate with internal teams, research agencies, consultants, and data providers.
• Guide and develop junior analysts to strengthen the company’s analytical capabilities.

What You Bring to the Table

• Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field. Master’s degree is a plus.
• 6–8+ years of experience in market research, business analysis, performance management, strategy, or a related field.
• Strong experience in market research, competitive analysis, KPI development, and business performance analysis.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
• Advanced knowledge of Excel, PowerPoint, and data visualization tools.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing research agencies or external consultants is an advantage.

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!