Principal, Brand Strategy & Activation

Chamberlain Group Principal, Brand Strategy & Activation YesterdaySaved Hybrid Oak Brook, IL, USA 130K-209K Annually Senior level 130K-209K Annually Senior levelAutomotive • Hardware • Internet of Things • Mobile • Software • App development • PropTechLeads comprehensive brand strategy and activation, including brand architecture, identity systems, guidelines, campaigns, content, messaging, governance, and cross-functional alignment. Partners with creative, digital, communications, product, sales, talent, and customer experience teams to ensure consistent brand execution. Uses market research, consumer insights, KPIs, and performance analysis to improve brand initiatives and support business growth.