Performance Marketing / Paid Media Specialist

Job Title: Performance Marketing / Paid Media Specialist

Role Summary

We are looking for a hands-on specialist with strong experience in planning, launching, optimizing, and reporting performance-driven digital campaigns.

Key Responsibilities

• Manage paid campaigns across Meta, Google Ads, YouTube, TikTok, Snapchat, and LinkedIn.
• Manage campaign budgets and optimize performance.
• Drive qualified lead generation and improve CPL, CPA, CTR, and conversion rates.
• Develop audience targeting, retargeting, and lookalike strategies.
• Manage campaign tracking through GA4, GTM, Meta Pixel, and related tools.
• Conduct A/B testing across audiences, creatives, and campaign formats.
• Prepare performance reports with actionable recommendations.
• Support media planning and budget allocation.

Requirements

• Proven hands-on paid media experience.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with TikTok, Snapchat, and LinkedIn advertising is preferred.
• Good understanding of GA4, conversion tracking, and digital analytics.
• Experience in real estate, luxury, hospitality, or premium brands is preferred.
• Good understanding of the Saudi market.
• Arabic and English communication skills are preferred.
• Candidates should be able to share examples of campaigns they have personally managed, including performance metrics and results.