Executive Analytics, GOC
Indexed description
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
More About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Some of the things we’d like you to do:
- Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) as well as measurement methodologies (A/B testing, Matched Market Tests, statistical validation, etc.)
- Champion real-time data QA, input, and formatting to ensure successful implementation of media measurement.
- Proactively identify and resolve program & project issues, escalating appropriately
- Transform data into visually appealing presentations
- Communicate and tell a story with advertising campaign insights
- Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
- Stay up to date on our product offerings and how it affects analytics
- Occasionally manage conversations with vendors and clients
- Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
- At least C1 English language proficiency or equivalent
- 1 year of experience working in a marketing analytics-based role, preferably in a media agency
- Proficiency in Excel, PowerPoint (Google Workspace a bonus)
- Exposure to measurement of both Brand and Direct Response marketing campaigns
- Strong project management skills
- Strong verbal and written communication
- Strong attention to detail and ability to manage multiple tasks
- Highly organized and efficient under pressure
- Natural affinity for numbers/data and a passion for playing with data in order to solve problems
- Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
- Experience with generative AI tools (Gemini, ChatGPT) a plus
- Experience with programming languages such as R, SQL, and Python a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
Please read our Privacy Notice for more information on how we process the information you provide.
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