Commercial & Marketing Analyst

About Chemist4U

Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.

Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Making medication and care faster, simpler and safer so people stay well for longer.

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values

• Collaboration

• Integrity

• Positivity

• Growth

• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role

Reporting to: CFO

Job type: Permanent

Salary: Competitive

Working Pattern & Hours: Monday-Friday, 37.5 hours per week

Location: Hybrid/Flexible (Office located: Lancashire, WN8 / London )

We are looking for a commercially minded and data-driven Commercial & Marketing Analyst to join our FP&A team. This role sits at the intersection of finance, data, and marketing, acting as a key business partner to the Marketing team and senior leadership. You will play a critical role in linking marketing performance to financial outcomes, ensuring investment decisions are driven by robust analysis and aligned to business profitability. This includes owning key marketing and customer metrics, supporting forecasting and planning, and delivering actionable insights that optimise spend and drive sustainable growth. You will directly influence how we allocate spend, forecast growth, and scale sustainably.

Key Responsibilities

As a Commercial & Marketing Analyst, you will be responsible for the following key areas:

FP&A & Commercial Performance

• Support budgeting, forecasting, and long-range planning with a focus on marketing investment and returns
• Integrate marketing and customer metrics into financial models and forecasts
• Evaluate the financial impact of marketing spend, ensuring alignment with overall business profitability
• Provide insight into revenue drivers, risks, and opportunities to support decision-making.

Marketing & Customer Analytics

Analyse and optimise key marketing performance metrics, including:

• Customer Acquisition Cost (CAC)
• Return on Investment (ROI) / Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Conversion funnels and cohort performance
• Develop and maintain robust customer and revenue analytics, including segmentation, retention, and behavioural insights
• Own unit economics and basket analysis, identifying opportunities to improve margins and revenue per customer.

Business Partnering & Insight

Partner closely with the marketing team to:

• Evaluate campaign performance
• Inform budget allocation and channel strategy
• Support test-and-learn initiatives
• Translate complex data into clear, actionable recommendations for senior stakeholders
• Proactively identify trends, risks, and opportunities to improve commercial performance.

Data & Reporting

• Build dashboards and visualisations to track performance and communicate insights clearly
• Develop scalable reporting solutions and ensure data integrity across key metrics.

About You

You have solid experience in commercial finance or data analytics, ideally in a marketing or growth-focused environment. You are confident using data tools and dashboards, and you understand what really matters when it comes to marketing metrics and digital performance. You are skilled at turning complex data into clear, useful insights that help drive better business decisions. You take ownership of your work, enjoy working with different teams, and are comfortable sharing insights and influencing stakeholders.

Qualifications & Experience

To be successful for this role, you will need to demonstrate the following skills and experience:

• Strong experience in commercial finance or data analytics, ideally with exposure to marketing or growth environments
• Advanced proficiency in data tools (e.g. SQL, Python, Snowflake, BigQuery) and data visualisation platforms (e.g. Power BI, Omni, Looker or Quick Sight)
• Solid understanding of marketing metrics and digital performance channels
• Strong financial and commercial acumen, with the ability to link data insights to business outcomes
• Experience working with large datasets and building scalable reporting solutions
• Ability to communicate complex analysis in a simple, compelling way
• Highly proactive, self-starter mindset with strong ownership and accountability
• Comfortable working cross-functionally and influencing stakeholders.

Desirable

• Experience in high-growth eCommerce businesses
• Familiarity with experimentation frameworks (A/B testing)
• Knowledge of attribution models and marketing mix modelling.

Company Benefits

Working with an NHS-focused organisation means doing work that truly matters. Every day, you will help make a real, positive impact on the lives of patients across the UK and Ireland. And that is just the start. We also offer:

• Discounted gym membership
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination
• Regular social events.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help. You can email [email protected]

At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.

For more information about how we handle candidate data or to exercise your rights, please contact [email protected]