Marketing Analyst (Data Analytics and BI)

At Samsung we approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. We realize it’s our people who really make this possible and we are continuously looking for dynamic people to join us and share our vision. With our endless ability to predict the next big wave (and create a few of our own), joining Samsung Electronics will put you in touch with the future and keep your career at the cutting edge of tomorrow’s technology.

Samsung Electronics Romania is looking for a Marketing Analyst for the Digital, Strategy & Planning team.

The Marketing Analyst will be supporting the enhancement of the data collection, tracking and analytics capabilities of the Samsung marketing team. This person will be responsible for developing and implementing tracking and analytics plans, supporting with dashboards, reports and insights. Main internal stakeholders: wider marketing team (Category & Campaign, Digital, PR & Communication) and other divisions (Sales, e-Store). Markets to be covered: Romania and Bulgaria.

You will explore data to find trends and identify new opportunities for the organization. Also, you will help improve and automate current reporting activities.

Key Responsibilities

• Translate business requirements into meaningful sets of reports, ad hoc analysis and new reporting solutions, particularly related to marketing and sales activities

• Explore data to identify trends and anomalies, develop new analytical capabilities/solutions

• Transform and cleanse outputs from data warehouse into relevant analysis for business/sales teams

• Summarize analyses into PowerPoint presentations or formatted Excel reports

• Help explain analysis results to business team

• Automate and optimize current reports, will own specific audience dashboards to support management.

• Collaborate to refine methodology and calculations.

Skills and Qualifications

To be successful, you will possess the following skills and attributes:

• Organized, detail-oriented, flexible with the ability to establish priorities with minimal guidance in a fast-paced environment; be proactive, analytical problem solver and strategist, who is able to draw conclusions - not just report the data.

• Degree in computer science/engineering or quantitative discipline (Economics, Statistics, Engineering, Physics, Mathematics). Master’s Preferred.

• Strong written and verbal communication skills

• Advanced Excel skills and experience with statistical analysis/tools.

• Solid background in digital marketing and media analytics (agency or in-house), with hands-on experience in ad tech and digital media operations.

• Experience working with large relational databases

• Demonstrated expertise in connecting various sources of data (across digital media channels or platforms) to create a holistic view of data

• Familiarity with media, Digital / Mobile / TV KPIs

• A high degree of analytical expertise is crucial, along with the ability to communicate test results in basic terms for consumption of non-technical colleagues.

• Willing to work closely with non-technical teams and learn new concepts

• Proficient with Google Analytics

• Working knowledge of automation and CRM platforms

• Experience working with Domo, Tableau, and PowerBI

• Experience with AWS tools such as EC2 and S3.

• Jira, Confluence, GitHub and other agile development tool experience.

• Experience working with a DMP

What does success look like?

• Passion for data & statistics, finding patterns, creating norms for marketing insights report results. You are curious and take initiatives on finding new insights, new angles of looking at the data and deep dive into the meanings of campaign insights results. Support the development of reporting capabilities for all types of marketing activities.

• You are eager to test and learn in a fast-paced environment, your curiosity is outstanding.

• Help build a data-informed culture – provide decision makers with the information they need when they need it and in a way they can trust and act on.

• Ability to develop strategic relationships with all areas of the business (sales, marketing, finance, business intelligence etc). You can root cause issues quickly and assist, collaborate with, and teach the teams how decisions affect efficiency, scalability and new mechanisms.

We offer a stimulating work environment in an international and expansive company where your skills, ambitions and determination will decide your future. You will have the opportunity to work in an organization where the time from an idea to action is short.