Senior Data Analyst & BI - Igaming Industry

As our Senior Data Analyst & BI, you will play a mission-critical role in transforming data into business clarity, performance visibility, and decision-ready insight across Ogooga. This is a high-impact role at the intersection of data analytics, business intelligence, reporting architecture, and strategic decision support.

Beyond building dashboards and maintaining reporting accuracy, you are expected to generate recurring, actionable insights that help our leadership and operational teams make better decisions around acquisition, affiliate performance, retention, traffic quality, and profitability. Working across affiliate platforms, paid media, analytics systems, and BI tools, you will ensure that data is not only available and accurate, but also structured, interpreted, and activated to drive growth.

Tasks & Responsibilities:

• Design, build, and maintain executive and operational dashboards in Looker Studio, Tableau, and Power BI to visualize business-critical KPIs.
• Own the business intelligence and reporting framework across affiliate platforms, paid media, analytics tools, and internal performance reporting.
• Build and maintain scalable data architecture, including schemas, pipelines, ETL workflows, and integrations across affiliate platforms, GA4, Google Ads, Meta Ads, Keitaro, and BI tools.
• Extract, transform, and model data using SQL and BigQuery to support acquisition, affiliate, lifecycle, and business decisions.
• Maintain accurate GA4 configurations, including event tracking, attribution logic, cross-channel reporting, and funnel analysis.
• Support tracking integrity and reporting consistency across GA4, GTM, Keitaro, affiliate platforms, and paid media sources.
• Lead reconciliation between affiliate platform data and paid media / analytics data to ensure financial and reporting accuracy.
• Automate recurring reporting processes and enforce a unified KPI and metrics standard across departments.
• Create advanced reports for campaign, funnel, and business performance across Google Ads, Meta Ads, affiliate platforms, CRM/lifecycle channels, and retention flows.
• Deliver recurring business insights through daily anomaly detection, weekly performance summaries, and monthly/quarterly reviews.
• Conduct deep-dive analyses into player acquisition funnels, LTV and cohort performance, churn/retention behavior, and geo/traffic-source profitability.
• Analyze affiliate traffic quality and attribution/conversion discrepancies.
• Translate findings into actionable recommendations related to budget allocation, affiliate scaling, and funnel optimization
• Collaborate with cross-functional teams (PPC, SEO, Email, Affiliate, and Product) to align tracking and insight generation with business priorities.
• Document data architecture, KPI definitions, and reporting workflows to support transparency and scale.
• Mentor junior and mid-level analysts, helping raise reporting quality and analytical rigor across the team.
• Stay updated on developments in business intelligence, attribution, predictive analytics, cloud BI, and AI-assisted insight generation.

Technical Skills & Experience:

• Experience: You have 5+ years in data analysis, reporting, BI, or analytics roles (ideally in performance marketing, affiliate marketing, or iGaming).
• You possess advanced skills in Looker Studio, Tableau, and Power BI.
• You have a strong command of SQL, BigQuery, and cloud data warehousing.
• You have proven experience with GA4 (event setup, attribution, funnels) and a strong understanding of GTM, Keitaro, and attribution architecture.
• You have a deep understanding of KPIs such as CAC/CPA, ROAS/ROI, LTV, and churn/retention.
• You can distill complex datasets into clear, decision-ready insights for both technical and non-technical stakeholders.

AI Skills & Expectations:

We expect you to leverage AI tools to stay at the forefront of the industry:

• Insight Generation: Use AI to generate report summaries and stakeholder-ready narratives.
• Automation: Use AI to automate QA checks, detect anomalies, and support schema optimization.
• Innovation: Collaborate with internal AI agents and reporting GPTs to improve reporting speed and predictive business intelligence.
• Forecasting: Assist in recurring insight generation, opportunity spotting, and forecasting support.

What we bring to the table:

• Hybrid work schedule, only 2 days from the office - Bucharest Office;
• Medical coverage by Sanador to to ensure your well-being;
• Paid confidential counseling sessions;
• Budget to spend on Benefit by Edenred Platform;
• Reimbursement for prescription glasses;
• A fun, flexible, relaxed and inclusive work environment;
• A fast-growing company environment, giving you room for personal growth and the chance to work on new, challenging projects;
• Team outings and fun company gatherings;
• Performance-Based Bonuses resulting from transparent evaluations, and Annual Company Anniversary Perks as a thank you for your commitment.

Why Join Us?

We're a leading online marketing company thriving in the dynamic world of iGaming. With our continuous growth, we take immense pride in our vibrant, inclusive culture where teamwork and fresh ideas are always celebrated! Our work environment is fun, flexible, and full of opportunities for those eager to grow and innovate. If you’re looking to join our team and make waves in the industry, Ogooga is the place for you!