Sales Analytics & Marketing Manager

Key Responsibilities:

• Plan, set up, manage marketing activities in European Markets, e.g. web campaigns or exhibitions.
• Engage in multichannel marketing content creation, e.g. planning, production and distribution of videos/podcasts.
• Support Sales Enablement initiatives by developing and organizing customer-facing assets, presentations, case studies, videos, and digital content.
• Manage the global repository of marketing and product assets, ensuring accessibility, consistency, version control, and compliance with corporate branding guidelines.
• Drive the adoption of corporate marketing standards, templates, processes, and brand governance across regions.
• Manage the collection, analysis, and interpretation of market, industry, and competitor intelligence using platforms such as S&P, GlobalData, and Kompass or any other lead generation platform (e.g. LinkedIn Sales Navigator tool)
• Develop actionable insights to support strategic decision-making across sales, marketing, and executive leadership.
• Monitor market trends, customer segments, and competitive dynamics to identify risks and growth opportunities.
• Build and maintain dashboards, reports, and intelligence frameworks for ongoing business visibility in Power BI.
• Conduct deep-dive analyses on target industries, key accounts, and geographic markets.
• Collaborate with Sales and Business Development teams to translate intelligence into business initiatives.
• Ensure data accuracy, consistency, and relevance across all intelligence sources.
• Act as the internal expert on external data providers and continuously optimize their usage and ROI.

Requirements:

• Bachelor's degree in Business, Economics, Analytics, Marketing, or a related field.
• 3-5 years of experience in market intelligence, business analytics, marketing, or a similar role.
• Strong analytical skills and ability to translate data into business insights.
• Experience with Power BI and advanced Excel; knowledge of CRM systems is a plus.
• Excellent communication skills in English.
• Ability to manage multiple projects in a dynamic, international B2B environment.