Senior Reporting Analyst

This is a pivotal role supporting our O+O (Online & Offline) strategy, to deliver trusted performance intelligence that enables better decision-making across our business. As a Senior Reporting Analyst, you will transform complex data into clear, actionable insights that drive the adoption of data driven activity and support profitable customer and commercial growth. Working closely with business stakeholders, analytics teams and decision-makers across multiple functions, you will provide reporting, analysis and performance recommendations that influence strategic priorities and business outcomes. This is an exciting opportunity to shape how data is used to unlock value, improve performance and accelerate growth in a fast-paced international retail environment, that shapes how millions of customers experience our brands so we can put a smile on our customers’ faces today and tomorrow.

What You’ll Be Doing

• Create and maintain trusted reporting and performance dashboards that provide a clear, consistent view of customer, commercial and business performance across the organisation.
• Analyse complex datasets to uncover trends, opportunities and risks, translating insight into clear recommendations that support better business decisions.
• Partner with stakeholders across Group and Business Units to define, measure and align key performance indicators, ensuring performance is understood and acted upon consistently.
• Drive the adoption of self-service reporting and analytics tools, enabling teams to independently access reliable insights and make data-led decisions with confidence.
• Develop innovative reporting solutions using automation, AI and advanced analytics techniques to improve efficiency, scalability and the speed of insight generation.
• Collaborate with cross-functional teams to understand business challenges, identify information gaps and deliver reporting that supports customer and commercial growth.
• Continuously enhance reporting capabilities, data quality and user experience to strengthen performance visibility and maximise business impact.

• Proven experience in data analytics, ideally within eCommerce, digital or retail environments, with a minimum of three years’ experience turning complex data into actionable business insights.
• Advanced expertise in Google Analytics 4 (GA4), alongside strong SQL skills and experience developing scalable reporting solutions using Power BI, Looker and Excel.
• A strong understanding of KPI governance, performance measurement frameworks and reporting standardisation within complex, multi-stakeholder organisations.
• Commercially minded with the ability to identify trends, forecast performance and uncover opportunities that drive customer growth and business performance.
• Excellent storytelling and communication skills, with the ability to translate complex data into clear, compelling insights tailored to different audiences.
• Demonstrated experience influencing senior stakeholders, building strong relationships across functions and driving the adoption of data-led decision-making.
• A proactive and curious mindset, with experience delivering reporting transformation, automation or analytics innovation initiatives that improve efficiency and business outcomes.

• Empower colleagues across the business with trusted, accessible insights that enable faster, more confident decision-making and improve understanding of performance.
• Drive a culture of data-led decision-making by increasing trust in reporting, strengthening KPI alignment and helping teams focus on what matters most.
• Identify emerging opportunities and risks early, enabling the business to take proactive action that improves customer, commercial and operational outcomes.
• Champion innovation by identifying new ways to leverage automation, analytics and AI to improve insight generation, efficiency and scalability.
• Build strong relationships across functions, bringing people together around a shared understanding of performance and creating alignment behind key business priorities.
• Simplify complexity by turning data challenges into practical solutions that improve reporting quality, accelerate decision-making and enhance organisational effectiveness.
• Contribute to profitable growth by ensuring customer and commercial intelligence is translated into meaningful actions that deliver measurable business value.

You may not have heard of us, but you’ll know our brands! AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year.

From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world. Behind them are passionate people who are encouraged to innovate, collaborate and grow.

What You’ll Get From Us

• Competitive Salary and Bonus Scheme
• Exclusive Discounts - Enjoy savings across our iconic brands.
• Holiday entitlement
• Hybrid Working Model
• Refer-a-friend scheme
• Learning and Development Opportunities - Grow your skills with tailored programmes.
• Mental Health and Wellbeing Support
• Life Assurance
• Interest Free Loans