Data Scientist - Marketing & Customer Analytics

PNC Bank Data Scientist - Marketing & Customer Analytics 3 Hours AgoSaved Hybrid Pittsburgh, PA, USA 95K-173K Annually Mid level 95K-173K Annually Mid levelMachine Learning • Payments • Security • Software • Financial ServicesDevelop valuation and forecasting models, including customer lifetime value, net present value, and offer economics, to guide marketing investments. Analyze customer, offer, channel, and marketing data; perform data preparation, exploratory analysis, modeling, validation, experimentation, and performance monitoring. Partner with marketing, finance, and data teams to communicate insights and support data-driven recommendations.Top Skills: HadoopMachine LearningPythonSparkSQL