Team Lead Analyst (CRM Vertical)

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a Team Lead Analyst (CRM Vertical) to join our Data Analytics department.

Role Overview

As a Team Lead Analyst, you'll lead a team of CRM analysts and help the CRM team make smarter, data-driven decisions. You'll look at campaign performance, customer segments, retention, and communication activities, turning data into clear insights and practical recommendations.

You'll work closely with CRM, Product, Marketing, and Risk teams on different initiatives, while also supporting your team's growth and making sure our data and reporting are accurate and reliable.

Responsibilities

• Team Leadership: Lead and mentor a team of CRM analysts, including task allocation, quality review, feedback, and professional development
• CRM Insights: Provide clear, actionable insights to support CRM campaigns, retention strategies, and customer lifecycle decisions
• CRM Analytics: Analyze the performance of campaigns, communications, customer segments, and retention flows to identify trends and opportunities
• Data-Driven CRM: Help the CRM team use data to make better decisions around bonus mechanics, communication frequency, and customer targeting
• Dashboarding & Reporting: Build and interpret dashboards to track CRM KPIs and provide stakeholders with a clear view of performance
• Cross-Functional Collaboration: Work closely with Product, Marketing, Risk, and other teams on cross-functional CRM initiatives
• Data Quality: Ensure CRM-related data, tracking, and reporting are accurate, consistent, and reliable

Requirements

• Experience: Proven experience in CRM analytics, including campaign performance, customer segmentation, communication effectiveness, and retention analysis
• Leadership Experience: Previous experience leading or mentoring an analytics team is a strong advantage
• SQL: Strong SQL skills and confidence working with large datasets
• Python: Practical experience with Python and analytical libraries such as pandas and NumPy
• Analytical Thinking: Ability to turn ambiguous business questions into clear analytical tasks and structured solutions
• Communication Skills: Strong communication skills and the ability to clearly present insights to both technical and non-technical stakeholders
• Language Skills: Native Russian and English at B2+ level or higher

Nice to Have

• Experience building dashboards in Tableau
• Familiarity with CRM systems and their data structures

Benefits

• Flexible working schedule
• Interesting product
• Learning opportunities
• Career growth prospects