Growth Marketing Specialist - Paid Acquisition

Growth Marketing Specialist - Paid Acquisition

Location: Warsaw / Remote

Type: Full-time

Reports to: Country Managers / Founders

You will have a significant role in scaling a consumer subscription product beyond Finland.

FeelHobby is building a digital wellness studio designed to help people build sustainable wellbeing routines in everyday life.

We already have strong traction in Finland and have grown the business to over €1M ARR.

Now we are expanding internationally: starting with Poland.

www.feelhobby.com 🇫🇮

www.feelhobby.pl 🇵🇱

The Role

As a Growth Marketing Specialist, you own FeelHobby’s paid advertising performance and are responsible for its results in Finland and Poland. Your role is to turn FeelHobby’s voice into effective and scalable campaigns across our key channels (Meta, TikTok, Google Ads).

In this role you do not only optimize ads, you understand the entire customer journey. You see paid advertising as part of a broader growth system where attention is converted into leads and ultimately paying members.

You will manage a significant advertising budget and have a direct impact on FeelHobby’s growth.

Your Responsibilities

🔸 Analysis and strategy first

You live by the numbers (CPA, CAC, ROAS, CTR). You dig insights from data to guide strategic decisions, optimize campaigns and allocate budget efficiently.

🔸 Ownership of funnel thinking

You build and optimize advertising funnels that support different stages of the customer journey. You understand how to capture attention, collect leads, engage audiences and guide potential customers toward becoming paying members.

🔸 Understanding behavior after the ad click

You understand that paid advertising is often only the beginning of the customer journey. You know how to analyze data beyond lead capture and understand how email marketing, retargeting and funnels impact conversion and lifetime value (LTV).

🔸 Creative-first performance marketing

You understand that the results of paid advertising are driven primarily by creative. A strong ad can outperform average optimization, while a weak ad will not scale even with technically perfect campaigns.

You understand that modern performance marketing is largely a creative testing game where winning ideas are discovered through systematic experimentation.

You are able to analyze why certain ads perform well, identify strong hooks and concepts, and guide the production team to create content that resonates with audiences and scales in paid channels.

🔸 Strategic guidance for content

While you are not primarily responsible for producing content, you understand what works in advertising. You can analyze creative performance and provide clear, data-driven briefs for the production team.

🔸 International growth

You are responsible for paid advertising performance in both Finland and Poland. You work closely with the Country Managers and particularly with the Poland team to ensure strategies work locally.

🔸 Hands-on execution

You are also comfortable making quick tests and small changes to ad creatives yourself when needed (for example using Canva).

🔸 Tracking and measurement

You understand that reliable tracking is the foundation of effective paid advertising. You are able to ensure that tracking (pixels, events, conversion tracking) works properly so decisions are based on reliable data.

What We’re Looking For

🔸 Strong analytical capability

You have a proven track record of managing paid advertising and budgets effectively (Meta, TikTok, Google Ads). You know how to build audiences, analyze performance and make decisions based on data.

🔸 Funnel mindset

You understand the entire journey from ad impression to paying customer. Lead generation, retargeting and conversion funnels are familiar tools for you.

🔸 Strategic creative understanding

You understand what makes an ad effective. You can analyze creative performance, identify why certain ads work or fail, and scale successful concepts across campaigns.

🔸 Short-form video ad concepting

You understand why certain TikTok and Reels ads work. You can write strong hooks, ad ideas and simple scripts that the production team can turn into high-performing creatives.

🔸 Growth and startup mindset

You are energized by testing new ideas and building things from scratch. You want to see the direct impact of your work on growth metrics and understand that in digital marketing everything can be tested.

🔸 Light technical capability

You are able to make small technical adjustments when needed (e.g., tracking setup, pixels, simple landing page tests) so new ideas can be tested quickly without waiting for development resources.

🔸 Hands-on execution

You are not only a strategist. You are able to turn ideas into action and run experiments and optimizations yourself.

🔸 Strong communication skills

You communicate fluently in English and Polish.

Bonus Points If You Have

• Experience with growth funnels
• Experience in subscription or membership businesses
• Experience working in startups or high-growth environments
• Experience using AI tools in advertising
• Polish language skills

What We Offer

A marketer’s candy store.

You’ll work with recognizable public personalities, professional-grade visual assets and a product that is genuinely interesting to market. And one that never “runs out of stock”.

You’ll have access to high-quality content, recognizable faces and a production team that enables continuous testing and scaling of winning ad concepts.

A motivated and hard-working team that takes the work seriously, but not ourselves too seriously.

Compensation

• Salary depends on experience and level of responsibility.
• This role includes stock options so you directly benefit from FeelHobby’s long-term growth.
• Occupational healthcare.
• Wellbeing and sports benefits to support your own routines.

About FeelHobby

FeelHobby is a fast-growing digital wellness studio on a mission to help people rediscover the joy of movement.

We believe exercise should not feel like punishment, or performance. Instead, it should feel inspiring, accessible, and something people actually look forward to.

Through high-quality online classes in pilates, yoga, dance, running, and more, FeelHobby helps thousands of people move in a way that fits real life. Our goal is to make movement as easy and engaging to start as watching your favorite series.

FeelHobby was founded in Finland and is now expanding internationally. We are building a global wellness brand and looking for ambitious people who want to grow with us and be part of something big.

We operate a B2C subscription product with strong traction in Finland and are now expanding into Poland and the broader CEE market.

Our focus is simple: build a product people genuinely use and pay for and scale it internationally.

How To Apply?

Please send your application (short introduction + CV or LinkedIn profile) to [email protected].

We only review applications sent to this email address.

Applications submitted through LinkedIn alone will not be considered.