Marketing Specialist

Responsibilities:

1. Marketing

• Plan and execute local marketing activities to support brand awareness and business growth in the Korean market.
• Assist in planning the marketing calendar based on local trends, seasonal campaigns, and business priorities.
• Monitor campaign performance and provide regular market and competitor updates.

2. Performance Marketing

• Plan, execute, and optimize digital performance marketing campaigns across Meta, Google, Kakao, and other paid media platforms.
• Monitor key performance metrics including ROAS, CPA, CTR, CVR, and customer acquisition cost.
• Analyze campaign performance and recommend optimization strategies to maximize marketing efficiency.
• Work closely with internal teams and external agencies to improve campaign performance and achieve business goals.

3. E-commerce & Marketplace Operations

• Manage day-to-day operations of the Korean e-commerce business, including product launches, promotional setup, merchandising, and campaign execution.
• Coordinate homepage updates, product categorization, pricing, and promotional activities to maximize sales performance.
• Support marketplace operations (e.g. Zigzag and other local platforms) including campaign planning, product exposure, and operational execution. Monitor key e-commerce KPIs including traffic, conversion rate, AOV, UPT, and sales performance.

4. Social Media & Community

• Manage local social media channels and support content planning across different platforms.
• Keep up with local fashion, lifestyle, and social trends to identify marketing opportunities.
• Support community engagement and help strengthen Cider's brand presence in the Korean market.

5. Other Ad-hoc Projects & Tasks

• Conduct market research and competitor analysis.
• Support cross-functional projects and other business initiatives as needed.

Qualifications

• 2–5 years of working experience in fashion, retail, e-commerce, or related industries.
• Previous experience in performance marketing and e-commerce operation
• Strong understanding of the Korean market and consumer trends.
• Good communication and project management skills.
• Proficient in Microsoft Office Suite (Excel & PowerPoint).
• Passion for fashion with a strong sense of trends and aesthetics.
• Bachelor's degree in Marketing, Business, Media, Fashion, or a related field.
• Native Korean and business-level English are required. Basic Chinese is a plus.