(Senior) Business Manager, Pets (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Play a key role in building and shaping the future of CYBEX Pets, a new and exciting business category with significant growth potential.
• Help define the category strategy, product portfolio, and long-term roadmap, contributing to the overall direction and commercial success of the business.
• Identify consumer needs, market opportunities, competitive developments, and emerging trends, translating insights into innovative products and commercially viable growth opportunities.
• Develop business cases for new products, portfolio extensions, and strategic initiatives, guiding opportunities from initial concept through successful market launch.
• Own and optimize the Pets portfolio, including forecasting, KPIs, sales and profitability performance, using market and customer insights to identify opportunities and continuously improve the business.
• Partner closely with Design, Development, Quality, Sourcing, Operations, Marketing, and Sales to turn ideas into outstanding products and consumer experiences, ensuring delivery on time, on cost, and on quality.
• Act as a central driver across functions, aligning teams around priorities, timelines, milestones, and launch readiness while proactively identifying risks and driving solutions.
• Support the successful introduction and positioning of the category through compelling product stories, sales tools, customer engagement, product training, sell-in activities, and go-to-market execution.
• Think beyond individual products and help establish the structures, processes, and ways of working needed to build and scale a new category within a fast-growing global organization.

Your stroll to CYBEX:

• Several years of experience in Product Management, Category Management, Business Development, Go-to-Market, Sales, Marketing, or a similar commercial role, ideally in the Pets industry, combined with a bachelor’s degree in business, Product Management, Engineering, Design, or a related field, and a proven track record of driving growth and business performance.
• Experience building, launching, or scaling a new product category, brand, business unit, or growth initiative, with a strong understanding of what it takes to turn opportunities into commercial success.
• Ability to translate market and consumer insights into compelling product and growth strategies.
• Experience working with suppliers, manufacturers, and sourcing teams, with a strong understanding of costing, product quality, and commercialization. International sourcing and manufacturing experience is a plus.
• Ability to thrive where not everything is fully defined yet, creating structure and clarity while combining strategic thinking with a hands-on, entrepreneurial mindset and a strong sense of ownership.
• Proven experience leading cross-functional initiatives and aligning teams across Product Development, Design, Marketing, Sales, Operations, Sourcing, and other functions to deliver results.
• Strong analytical, commercial, project management, and organizational skills, with confident communication skills. Fluency in English and German is required; additional languages are a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.