Assistant Manager – D2C

Responsible for managing the end-to-end D2C website experience and operations, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance.

Key Responsibilities

1. Website Merchandising & Customer Experience

• Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.

• Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.

• Ensure website content is accurate, relevant and aligned with ongoing business priorities.

• Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.

• Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.

2. D2C Operations & Business Execution

• Own the day-to-day operational efficiency of the D2C website and app.

• Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.

• Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.

• Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.

• Ensure all website updates are delivered with speed, accuracy and quality.

3. Conversion Rate Optimization (CRO)

• Identify opportunities to improve website conversion through continuous experimentation.

• Execute A/B tests and optimization initiatives across the customer journey.

• Monitor customer behavior and identify friction points affecting conversion and engagement.

• Work with Design, Product and Tech teams to implement customer experience improvements.

• Stay updated with global ecommerce and D2C best practices to continuously improve website performance.

4. Business Insights & Execution Support

• Monitor key D2C business and website performance metrics.

• Prepare dashboards, reports and performance summaries to support business reviews.

• Track the impact of merchandising changes, CRO experiments and promotional campaigns.

• Surface trends, insights and operational observations to support data-backed decision making.

• Support the D2C Manager with analysis required for planning and execution.

5. Strategic Execution

• Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization.

• Translate business strategies into actionable execution plans.

• Coordinate with internal stakeholders to ensure projects are delivered on time.

• Take ownership of execution from planning through successful implementation.

• Drive projects with an ownership mindset and strong attention to detail.