Digital Performance Marketing Specialist

Our client is a fast-growing textile company with a strong presence in e-commerce and digital retail. As the business continues to expand across multiple online channels and international markets, they are looking for a Digital Performance Marketing Specialist who will take ownership of their in-house digital marketing operations and drive measurable business growth through data-driven marketing strategies.

Key Responsibilities

• Manage and optimize paid media campaigns across Meta, TikTok, X (Twitter), Pinterest, Google Ads, and other relevant digital platforms.
• Plan, launch, and monitor performance marketing campaigns with a focus on customer acquisition, revenue growth, and ROAS.
• Own the day-to-day digital advertising operations without agency support.
• Analyze campaign performance using data and translate insights into actionable optimization strategies.
• Monitor key KPIs including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
• Work closely with the Creative and E-commerce teams to develop high-performing campaign assets and landing page recommendations.
• Conduct A/B testing across creatives, audiences, placements, and campaign structures.
• Build regular performance reports and dashboards for management.
• Identify new growth opportunities, audiences, and digital channels.
• Manage campaign budgets efficiently and ensure maximum return on investment.
• Stay up to date with platform updates, industry trends, and emerging digital marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5+ years of experience in Digital Marketing or Performance Marketing.
• Strong hands-on experience managing campaigns across Meta Ads Manager, TikTok Ads, X (Twitter) Ads, Pinterest Ads, and Google Ads.
• Proven experience managing in-house digital advertising operations.
• Strong understanding of digital marketing funnels, audience segmentation, attribution models, and conversion optimization.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and performance reporting tools.
• Strong analytical mindset with the ability to interpret complex datasets and generate actionable insights.
• Advanced Excel skills; experience with Looker Studio or other BI tools is a plus.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.
• Fluency in English is preferred.