Senior Product Owner

In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (“Home Credit”) collects and processes candidates’ personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.

By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: AGREEMENT, NOTICE, ACCEPTANCE FOR PERSONAL DATA PROCESSING, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulations

KEY RESPONSIBILITIES

• Define and develop end-to-end communication flows, content triggers, and customer messaging journeys.
• Define KPIs for communication effectiveness (e.g., open rates, CTRs, engagement scores).
• Ensure excellent messaging UX/UI and seamless integration within the mobile app.
• Ensure timely delivery of new communication features and use cases by collaborating with IT, CRM, Marketing, Compliance, and other relevant teams.
• Create and maintain a product backlog focused on communication-related initiatives.
• Prioritize features based on business objectives, compliance needs, and user engagement goals.
• Break down features into detailed user stories suitable for sprint planning.
• Represent the voice of the customer in building engaging and relevant communication flows.
• Actively participate in agile ceremonies and own the review of communication product deliverables.
• Continuously analyze, optimize, and A/B test communication flows for improvement.
• Clearly communicate product plans, use cases, and performance updates to stakeholders.
• Support the PO Lead or Head of Digital Platforms when needed

KEY REQUIREMENTS

• 4+ years of experience in digital communication platforms, CRM, customer engagement, or mobile push/in-app messaging
• Experience with any engagement tools (e.g., MoEngage, CleverTap, Salesforce Marketing Cloud) is highly desirable
• Strong knowledge of mobile apps, digital user behavior, and messaging platforms (Zalo, Facebook Messenger, etc.)
• Strong communication, planning, and analytical skills
• English is a must

COMPENSATION & BENEFITS

• 13th Salary Fixed and KPI Bonus
• Premium Health Care for personal & dependents
• 24/7 Accidental Insurance
• 100% Social Insurance
• Meal + Phone Allowance
• Yearly Medical Checkup
• 18 Annual Leaves