Founding GTM & B2B Sales
Indexed description
What You'll Do
- Build and own the B2B pipeline end-to-end across outbound, inbound, and partnership channels.
- Run the full sales cycle — discovery, demo, and close — on deals ranging from €10k to €500k+, targeting employers, insurers, clinics, and corporate wellness buyers.
- Set up the sales stack from scratch, including CRM, data enrichment, automation, and signal tooling.
- Partner directly with founders to define ICP, pricing, and packaging strategy.
- Structure and execute the go-to-market strategy for B2B channels in the German market.
- 2+ years of B2B sales experience with a track record of closing deals independently.
- Fluent German speaker — ongoing buyer conversations are conducted in German.
- Comfortable building pipeline yourself without SDR support, using modern outbound tooling.
- Tech-savvy and familiar with tools like CRMs, enrichment platforms, and sales automation.
- Founding-seller mindset: scrappy, self-directed, and energised by building from zero.
- Background in healthtech, corporate benefits, or employer/insurer sales is a strong plus.
Location
On-site in Berlin, Germany, five days per week.
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