Marketing & PR Manager Denmark

Job Title: Marketing & PR Manager, Denmark

About Li Auto:

We're a leading Chinese new energy vehicle company that designs, develops, manufactures, and sells premium smart electric vehicles (EVs). Through product, technology, and business model innovation, we provide families with safer, more comfortable, and more convenient products and services.

About the role:

The Marketing & PR Manager is responsible for developing and implementing tailored marketing strategies, public relations, media communication, and product promotion initiatives specific to the Danish market. Operating within our National Sales Company (NSC) model, this role works collaboratively to optimize brand visibility, increase market share, and drive business growth through our authorized dealer network.

You will work closely with the Nordic team and European HQ to ensure strict alignment with Li Auto’s premium brand positioning, communication platforms, and overall market strategy, while supporting local commercial objectives and sales growth.

As Marketing & PR Manager, you will:

Report directly to the Country Manager and maintain a dotted line to the European Marketing Manager. Your core mission is to build the brand and drive sales in the local market by working closely with the Li Auto HQ marketing team and our authorized dealers to facilitate the development of annual marketing plans.

You will take full responsibility for ensuring that NSC digital platforms, websites, physical signage, and marketing materials are up to date and in strict compliance with Li Auto's CI policy. Furthermore, you will steer the local marketing budget—including the strategic allocation of co-op funds to dealers for approved marketing activities—and collaborate closely with the sales team to maximize retail performance.

Key Objectives and Responsibilities:

• Strategic Planning: Define the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
• Campaign & Event Execution: Plan and lead the execution of national events and regional advertising/digital campaigns. Conduct post-event analysis to evaluate effectiveness and feed actionable insights internally.
• Dealer Support & Supervision: Supervise dealer marketing plans, monitor campaign execution across local partners, and provide digital assets to ensure brand consistency during national campaigns.
• PR & Media Relations: Build and manage relations with press, media, agencies, and digital influencers to ensure high visibility of the brand and product stories.
• Budget & Competitor Control: Take full ownership of steering the national marketing budget, monitor competitor activities in the Danish EV landscape, and provide valuable inputs for the European Marketing Plan.
• Brand Guardianship: Act as a brand Ambassador, maintaining a customer-centric mindset and actively collaborating on pan-European marketing projects and activities as required.

Your Profile:

1. University Degree in Marketing, Communications, Business, or related commercial disciplines.
2. Solid experience in the automotive industry or branded retail products, with 5+ years of progressive experience in marketing and PR management within the automotive sector.
3. Excellent digital marketing skills and a strong customer-oriented mindset.
4. Outstanding communication, interpersonal, and stakeholder management skills.
5. Proactive, highly organized, and able to prioritize tasks efficiently in a fast-paced environment.
6. Resilient, open-minded, hands-on, and results-oriented with a drive to meet strict deadlines.
7. Language: Fluent and eloquent communicator in Danish and English (Mandatory).
8. Deeply aligned with our mission to drive a more sustainable and forward-thinking future.

We Offer:

1. A pivotal role in a fast-developing company that embodies sustainable and forward-thinking technology.
2. Performance- and experience-based competitive remuneration and bonus packages.
3. Regular team-building events and continuous professional learning opportunities.
4. Company car scheme / allowance.