Senior Staff Product Manager, eCommerce

Liftoff Senior Staff Product Manager, eCommerce 2 Hours AgoSaved Easy Apply Remote United States Easy Apply Senior level Senior levelAdTech • Artificial Intelligence • Big Data • Machine Learning • Marketing Tech • Mobile • SoftwareOwn the strategy, business case, experimentation roadmap, and launch of Liftoff’s zero-to-one e-commerce advertising platform. Lead product development from beta toward general availability, partnering with engineering, machine learning, legal, finance, sales, and customers. Responsibilities include optimizing funnel performance, defining traffic quality standards, managing identity and attribution architecture, overseeing e-commerce integrations, guiding go-to-market strategy, and making data-driven scaling, pivot, or shutdown decisions.Top Skills: AttCustomer Privacy ApiGoogle Enhanced ConversionsIncrementality TestingItpMeta CapiMmmMtaPixelsProbabilistic MatchingServer-To-Server PostbacksShopifyWebhooks