Content & Publishing Specialist

About Us

At Cancer Council Queensland, our mission is simple - to ensure no Queenslander is left navigating cancer alone. We’re here to provide support to everyone impacted by cancer, and to improve quality of life for all Queenslanders facing a diagnosis. We do this through work in three key areas, cancer research, cancer prevention and early detection, and cancer support services.

Content & Publishing Specialist

We're looking for an exceptional writer who also understands what great digital publishing looks like.

This is a hands-on content role spanning long-form storytelling, fundraising campaigns, digital publishing, UX and search. You'll write across print and digital, build and optimise content in our CMS, and help evolve how Cancer Council Queensland approaches SEO, GEO and AI-powered discovery.

You'll work across Marketing, Digital and Fundraising, creating content that helps people understand our impact, inspires people to donate and participate, and helps Queenslanders affected by cancer find trusted information and support.

What you'll do

Write and edit

• Create compelling long-form content across print and digital.
• Write supporter stories, fundraising appeals, campaign content, webpages, email, SMS and UX copy.
• Turn complex information into clear, engaging and human content.
• Edit and improve content developed by colleagues, subject matter experts and agency partners.

Publish and improve

• Build, publish and maintain content across our digital platforms.
• Structure content around audience needs, user journeys and intended actions.
• Apply content design, UX writing, accessibility and information architecture principles.
• Work with our digital and design specialists to continually improve content experiences.

Support fundraising and engagement

• Work with fundraising teams to turn campaign strategies into compelling supporter communications.
• Create content that inspires people to donate, participate and continue supporting our work.
• Use storytelling, audience insight and performance data to improve engagement and conversion.

Improve search and discoverability

• Apply SEO best practice to content planning, writing, publishing and optimisation.
• Use search intent and keyword research to inform content decisions.
• Monitor and report on organic search and content performance.
• Use performance insights to identify opportunities to improve existing content.
• Help evolve our approach to GEO and AI-powered discovery as search behaviour changes.

About you

First and foremost, you're an excellent writer and editor. You know how to find the story, build a narrative and write for different audiences and purposes.

You're as comfortable with a long-form piece for print as you are making a webpage clearer, more useful and more effective.

You're also comfortable getting hands-on with digital content. You understand CMS publishing, SEO and how structure, UX, accessibility and search influence the effectiveness of what you create.

Most importantly, you want to write, edit, build, publish, measure and improve content — not simply brief someone else to do it.

What You'll Bring

• Strong professional writing and editing skills, including long-form content.
• Experience writing across both print and digital.
• Hands-on CMS publishing experience.
• Strong editorial judgement and an understanding of content strategy.
• Practical experience applying SEO to content creation and optimisation.
• Experience using search and performance data to inform content decisions and reporting.
• An understanding of UX writing, accessibility and information architecture.
• Strong stakeholder and collaboration skills.
• An interest in GEO, AI-powered search and emerging content practices.

Experience in fundraising or direct response is valuable, but not essential. We're looking for the underlying writing and content capability; we can help you develop the fundraising craft.

Why Cancer Council Queensland? You'll work across an unusually broad range of content and see your work through from idea to publication and performance.

You could be interviewing a researcher or supporter and turning their story into a compelling feature, developing a fundraising campaign, building and optimising digital content or working with our designers to improve a supporter journey.

You'll also help us evolve how Cancer Council Queensland creates, publishes and optimises content as search, AI and audience behaviour continue to change.

Most importantly, your work will help inspire the donations and participation that fund cancer research, prevention and support services, while helping Queenslanders affected by cancer find trusted information and support.

If you're an excellent writer who also understands what great digital publishing looks like, we'd love to hear from you.

How To Apply

Your application should include:

• Cover letter - Your cover letter should clearly indicate the position you are applying for and give a brief summary of your motivations for applying and your relevant skills and experience.
• Current Resume - Your resume should include your contact details, work experience, educational background and professional development.
• Two to three examples of your work, including at least one substantial long-form piece you've personally written and one example of digital content you've written, shaped or published.

Benefits

Cancer Council Queensland Has a Collaborative, Energetic, And Supportive Team Culture, Contributing To Meaningful Work With a Tangible Impact. By Celebrating And Fostering Our Individual Strengths, We Take On More Challenging Work. In Turn, We Lead More Balanced, Exciting And Fulfilling Lives. Our Growing Non-for-Profit Organisation Offers Employees

• Flexible work arrangements (Flexible Work Hours and Hybrid Work options).
• ATO-Approved Salary Packaging up to the value of $18,549 per Fringe Benefit Tax year
• Recognition and Rewards Program
• Professional Development Allowance
• Workplace health programs, such as Fitness Passport
• Cancer Council Shop discount

In line with our value of being inclusive, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals.

The successful applicant will be required to conduct a current National Police Certificate.

Please be advised, Cancer Council Queensland will need to collect personal information from candidates during recruitment and onboarding processes.