Assistant Manager, CE Performance Marketing (Pure Player)

Job Summary:

• Promote consumer engagement by providing products and service contents optimized for (Lazada, Shopee, other platforms)
• Optimize marketing campaigns by understanding the digital advertisement and digital media
• Devise strategies for increasing sales and plan performance marketing

Role and Responsibilities

• Control Paid channel on Pureplayer (Lazada and Shopee)
• Ensure the smooth and accurate communication on promotions & content on Pureplayer
• Design the communication all Pureplayer
• Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
• Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
• Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
• Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
• Familiarity with digital ads algorithmic models and marketing analytics
• Ability to understand customer buying behaviours, segmentation and profiling
• Responsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships
• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
• Performs other duties as assigned by management /direct supervisor
• Taking roles as performance marketing lead
• Develop and oversee overall performance marketing strategy
• Regularly review multi-channel analytics reports (Search, Social, Ads, etc) and recommend optimisation action plans to sales and graphic design teams
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field
• 3–5 years of experience in performance marketing, digital marketing, or e-commerce, with hands-on experience managing Pure Player platforms (Lazada, Shopee) strongly preferred
• Experience managing paid media budgets and hitting CPA/ROI/ROAS targets
• Experience in affiliate program management or working with affiliate/agency partners is a plus
• Working knowledge of digital ad platforms and tools such as Google Analytics, Google Tag Manager, Lazada/Shopee ads/marketing centers, Meta Ads Manager, and affiliate marketing platforms
• Understanding of digital ad algorithms (bidding, targeting, optimization logic) and marketing analytics/attribution
• Strong data analysis capability — able to read multi-channel performance reports and translate insights into optimization plans
• Experience conducting A/B testing / CRO audits and using results to improve conversion rates
• Good command of English (spoken/written); Thai for local stakeholder coordination
• Strong cross-functional collaboration skills — able to work with sales, creative/design, category, and external agencies/platform partners
• Detail-oriented, comfortable managing multiple campaigns/timelines in a fast-paced environment
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