Digital Marketing Manager

Key Responsibilities

1. Digital Marketing Strategy & Customer Journey

• Develop and execute CHERY Germany’s overall digital marketing strategy, managing the digital customer journey from brand awareness and engagement to lead generation and conversion.
• Identify new digital opportunities to improve marketing effectiveness and business growth.

2. Digital Channels & Customer Experience

• Manage and continuously optimize key digital channels, including the website, app, online vehicle configurator, landing pages, chatbot and other digital touchpoints.
• Drive CX/UX improvements based on customer insights, data and user behaviour.

3. Content & Digital Visibility

• Develop and manage the digital content strategy and content operations across key digital channels.
• Work closely with Brand, PR and Content teams to plan, publish and optimize digital content.
• Drive SEO, GAIO and other initiatives to improve digital visibility and engagement.

4. Digital Performance & Lead Management

• Manage and optimize digital campaigns and performance, including paid media, lead generation, conversion and key digital marketing KPIs.
• Work closely with CRM, Sales and Dealer Network teams to optimize lead capture, lead handover and conversion journeys.

5. Data, CRM & Digital Innovation

• Leverage CRM/CDP, analytics, tracking and attribution to drive data-led marketing and personalized customer experiences.
• Lead key digital projects such as vehicle configurator, TCO calculator and personalization, and explore new digital and AI opportunities.

6. Project & Partner Management

• Lead cross-functional digital marketing projects and collaborate with local, regional and global teams.
• Manage media agencies, digital agencies, technology providers and other external partners to ensure high-quality delivery within timeline and budget.

About You

• 8+ years of experience in digital marketing, digital growth, digital experience or related fields; automotive experience preferred.
• Strong understanding of digital marketing, performance marketing, customer journeys, lead generation and conversion optimization.
• Experience with digital platforms, CRM/CDP, SEO, web analytics and tracking.
• Strong data-driven, project management and agency management skills.
• Strategic thinker with a hands-on and results-oriented mindset.
• Fluent/native-level German and proficient English.