Head of CRO

Physician's Choice is the maker of the best-selling 60 Billion Probiotic, and we are scaling paid acquisition aggressively. Every point of conversion rate we gain makes every dollar of that spend work harder.

We are hiring a Head of CRO to own site and funnel conversion end to end: landing pages, A/B testing, offer testing, and the full path from click to purchase. This is an ownership role for someone who has run a real testing program at a scaled DTC brand and can show the win log to prove it.

What You Will Own:

Landing page program

• Own the landing page strategy for paid traffic: which pages exist, which angles they match, and how they perform by traffic source and creative
• Build and test advertorials, listicles, PDPs, and dedicated offer pages matched to ad angles
• Ensure message match from ad to page so creative wins actually convert

Testing program

• Own the A/B testing roadmap: hypothesis backlog, prioritization, velocity, and documentation
• Run statistically sound tests
• Test across the full funnel: landing pages, PDPs, cart, checkout, upsells, and post-purchase offers

Offer and funnel economics

• Test offers, bundles, pricing presentation, and subscription enrollment mechanics
• Own AOV and conversion rate as core metrics alongside revenue per session
• Partner with acquisition on allowable CAC math: your CVR and AOV gains are their scaling headroom

Analytics and tooling

• Own the CRO measurement stack: testing tools, session recording, heatmaps, and funnel analytics
• Report results in business terms: incremental revenue and CAC impact, not just test stats
• Maintain a searchable archive of every test, result, and learning

Team and partners

• Inherit our existing CRO agency relationships and lead the transition to a fully in-house program
• Build the internal CRO function: direct design and dev resources for test builds, hiring underneath you as we scale

What an Ideal Candidate Looks Like

• 5+ years in CRO or growth, with direct experience at a DTC supplement, health, or consumable brand doing $50M+ in revenue
• A documented testing track record: you can walk through your biggest wins, your biggest losses, and what the program added to revenue
• Fluent in direct response landing pages: advertorials, listicles, and long-form pages that convert cold paid traffic
• Strong statistics fundamentals: sample size, significance, and when a test result is real versus noise
• Hands-on with modern testing and analytics tools
• Compliance awareness in health and supplements
• Shopify and page builder fluency (Replo, Funnelish, or equivalent)
• Speed: You have managed designers, developers, or agencies to ship tests fast

Nice to Have

• Probiotic, gut health, or GLP-1-adjacent category experience
• Post-purchase upsell and subscription enrollment testing experience
• Conversion experience beyond DTC (Amazon listing optimization, TikTok Shop) as a future growth area. DTC site conversion is the clear priority
• Direct response copywriting experience

ABOUT OUR COMPANY:

Physician’s Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam’s Club, Costco and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews. We’re continuing to grow rapidly as we work toward our goal of becoming the #1 gut health supplement brand in the US.

Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives.

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business.

We offer an exceptional compensation package which includes:

• Day one health benefits with multiple options to best fit your healthcare needs
• 401k match up to 4%
• Paid maternity and parental leave
• $150/quarter wellness benefit
• $75/month cell phone reimbursement
• $100/month in free company product
• Free lunch twice a week in our Wheat Ridge Office
• Free office snacks
• Paid Holidays
• Generous self-managed paid time off program
• Work-life balance and a fun environment
• Casual dress code
• Mentorship Program
• Professional growth and development within the organization
• Company Annual Bonus, 6-24% bonus targeted dependent on hitting annual goals
• Stock Appreciation Rights Bonus Program