Senior Lead, Product Marketing - Accessories & Apparel

WHOOP Senior Lead, Product Marketing - Accessories & Apparel 7 Hours AgoSaved Hybrid Boston, MA, USA 130K-170K Annually Senior level 130K-170K Annually Senior levelFitness • Hardware • Healthtech • Sports • WearablesLeads end-to-end development and strategy for WHOOP’s apparel and accessories category, from concept research through launch readiness. Defines product concepts, roadmaps, positioning, and messaging using consumer insights, market trends, and performance data. Partners with design, engineering, supply chain, go-to-market teams, and external brands to develop physical products, manage feasibility and timelines, and drive cross-functional alignment. Operates autonomously while influencing strategy and managing complex workstreams.Top Skills: Ai Tools