Senior Director, Content, Social, Creator Marketing

Babylist Senior Director, Content, Social, Creator Marketing 6 Hours AgoSaved Easy Apply Remote or Hybrid United States Easy Apply 213K-284K Annually Senior level 213K-284K Annually Senior leveleCommerce • Healthtech • Kids + Family • Retail • Social MediaLeads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.Top Skills: Addressable TvArtificial IntelligenceChatgptClaudeTiktokYoutube