VIP Relationship Specialist
Indexed description
Serve as the primary contact for VIP players—via phone, email, chat—to resolve queries and anticipate needs. Proactively engage with VIPs, offering personalized rewards, promotions, and tailored experiences
As a member of our team, you will play a crucial role in managing and maintaining our active VIP players driving player satisfaction, revenue and customer retention. You will be a part of delivering a first-class service for our VIP customers, ensuring that their experience with BetAnySports is tailored to their needs. Encouraging them to play and play more with us.
You will have a keen eye for detail and a passion for delivering experiences that delight customers. You’ll be able to manage multiple projects at the same time, think fast on your feet and handle pressure and rejection with skill. You’ll need to be a great team player, collaborating with the other Reps on the team, Customer Service and Wider Marketing team to deliver the best possible campaigns and service for our players.
Job Responsibilities
· You’ll communicate with our players day to day, building relationships to understand their needs and challenges
· You’ll provide a personalized service, ensuring that our players’ issues are addressed as rapidly as possible
· You’ll deliver personalized news and updates from the company, ensuring our players hear about our best promotions and offers
· You’ll offer guidance and support, intervening when customers face issues. Possibly before they’ve even realized they have one.
· You’ll constantly work to build your knowledge of iGaming and Sportsbook trends, keeping on top of the latest trends for your own personal development and our customers
· Administer VIP-specific bonuses and experiential perks; manage surprise-and-delight initiatives such as event tickets, travel, and merchandise.
· Collaborate with CRM and marketing to design, approve, and track VIP campaigns. Use CRM and analytics tools to track VIP behavior, lifetime value, and churn risk; create reports and dashboards. Identify actionable insights to optimize loyalty strategies and VIP engagement.
· Plan and support VIP events—online tournaments, exclusive experiences, special promos etc.
· Maintain strict adherence to department specifications and internal compliance standards, including responsible gaming practices.
· Escalate potential issues proactively to the Sales Manager, Compliance and Risk teams.
Job Requirements
· Perfect English, both written and spoken
· Excellent communication skills, with strong negotiation and persuasion abilities
· Self-motivated with a results-driven approach
· Have a passion for Sportsbook or Casinos and a customer-centric mindset
· Familiarity with iGaming promotions & the drivers of profit within an iGaming business
· Strong knowledge of Sportsbook and Casino platforms
· Proven experience in building customer relationships
· 2–5 years of experience in VIP/customer relationship management—ideally within online gaming, casino, or sportsbook.
· Exceptional interpersonal communication and negotiation skills.
· High proficiency in CRM platforms, MS Office, and analytical tools.
· Ability to work non-standard hours (nights, weekends) as needed by VIPs.
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