CRM Manager

CRM Manager

Vienna | €55,000–€60,000 + Benefits | Full-time | Office-based (5 days per week)

Ready to build something, not just maintain it?

If you're passionate about CRM, lifecycle marketing and customer experience—and you're looking for a role where you can genuinely make an impact rather than simply execute campaigns—this could be exactly what you're looking for.

We're partnering with a fast-growing D2C brand in the premium pet space that's on an exciting growth journey across Europe. They're investing heavily in digital and are now looking for an experienced CRM Manager to take ownership of their customer lifecycle strategy and transform the way they engage with customers.

This isn't a role where you'll inherit a perfectly polished CRM programme. It's an opportunity to build one.

What you'll be doing

You'll own the CRM channel from end to end, taking it from a largely campaign-led approach to a sophisticated, automation-first lifecycle programme.

Your focus will include:

• Building and optimising automated customer journeys across the entire customer lifecycle
• Creating meaningful customer segmentation to deliver more personalised communications
• Increasing customer retention, repeat purchase rate and lifetime value
• Analysing CRM performance and using data to continuously improve campaigns and automations
• Taking ownership of the CRM platform and implementing best practice across email marketing and lifecycle communications
• Supporting new customer engagement initiatives, including loyalty programmes and other retention projects
• Working closely with the wider marketing team to create a seamless customer experience across multiple touchpoints
• Exploring how AI and automation can improve efficiency, personalisation and customer engagement

This is a hands-on role. You'll be responsible for building campaigns, creating automations, analysing results and continuously testing new ideas.

What we're looking for

You'll likely have several years of experience in CRM, Lifecycle Marketing or Email Marketing within an eCommerce or digital business.

We're looking for someone who enjoys solving problems, loves working with data and isn't afraid to challenge the status quo.

You'll ideally bring:

• Proven experience owning CRM or Lifecycle Marketing within an eCommerce or D2C environment
• Strong experience building automated customer journeys and lifecycle programmes
• Experience with CRM or marketing automation platforms such as Klaviyo or similar
• A data-driven mindset with the ability to turn insights into action
• Strong commercial awareness and a genuine interest in customer behaviour
• A hands-on approach—you enjoy building, testing and optimising yourself
• The confidence to work independently and take ownership of the CRM function
• An interest in AI and how it can improve CRM and customer experience

Essential requirements

• Native-level German
• Fluent English
• Ability to work 5 days per week from the Vienna office

Why join?

This is an opportunity to join a business that's growing quickly and genuinely values innovation.

You'll have the freedom to test new ideas, influence CRM strategy from day one and see the direct commercial impact of your work.